Understanding Organizational Capabilities as an Antecedent of Performance of Gigantic Property Management Company Limited in Kenya
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Date
2024-01
Authors
Abikar, Ahmed Hassan
Muathe, Stephen Makau
Journal Title
Journal ISSN
Volume Title
Publisher
JBMS
Abstract
Gigantic Property Management Company Limited continues to encounter obstacles such as unfavorable
interest rates, security concerns, and increasing population increase. As more people are added to the world, more
homes are needed to accommodate growing families and individuals looking for their own spaces. The goal of this
research was to examine the role that organizational competencies have in determining success in the real estate
industry in Kenya's Wajir County. The primary goal of the research is to examine how different business approaches,
such as advertising, product development, human resources, and information technology, affect the bottom lines of
real estate companies. In a study with 45 participants, questionnaires were the primary means of information
gathering. The information was analyzed quantitatively. The study found that marketing, product design, human
resources, and technology adoption significantly influence organizational performance. The study concludes that
effective marketing is one of the most important keys to a successful business and with a proper marketing strategy,
customers will be aware of a business or its location, products, or services. Product design is an important factor in
determining the success of an organizational because it sets the characteristics, features, and performance of the
products and service to the clients. Having a well motivated workforce the organization is assured of meeting the set
deadlines, make sales and build the organizational image through positive customer interactions. Technology
streamlines communication both internally and externally. It enhances an organization’s competitive advantage in
the marketplace, by facilitating strategic thinking and knowledge transfer. The study recommends that the
management of Gigantic Property Management Company should put adequate efforts and resources to market
research in order to tap into a set of processes needed to discover information about customer needs and broad
market information, and design marketing programs to meet and exceed these needs. The organization should
discover insights that drive innovation, design a user-centered product and launch a successful product as this will
enable them increase sales of their products or services, improve market position and boost customer loyalty. The
organization should understand the key benefits of employee performance so that they can develop consistent and
objective methods for evaluating employees. The organization should embrace information technology tools and
services so as to have competitive edge and improve service delivery to customers, have more self-service enabled
services, automate all critical processes to achieve higher efficiency, reliability and control in the organization.
Description
Article
Keywords
Organizational Capability, marketing, product design, human resource, technology adoption, performance
Citation
Abikar, A. H., & Muathe, S. M. (2024). Understanding Organizational Capabilities as an Antecedent of Performance of Gigantic Property Management Company Limited in Kenya. Journal of Business, 12(1), 13-22.