To investigate the effects of Information Systems on sustainable competitive advantage within the aviation industry. A case :Kenya Airways Limited
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Date
2013-08-29
Authors
Ogina, Getrude Mahulo
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Abstract
Information systems are used in organizations to build sustainable competitive advantage.
However these systems are subject to change when organization is responding to change from
the external forces. This study focused on the three dimensions of information systems i.e.
technology, strategic leadership and organization and how these are managed to build
competitive advantage. With Porter's five-force model and the value chain model, this study
specifically aimed at assessing the effect of technology on competitive advantage, determining
the extent to which organization characteristics impact on competitive advantage and
determining the role of strategic leadership on sustainable competitive advantage during strategic
change.
From the population of 900, the sample of 13% which is equivalent to 117 was drawn from
executive directors, senior managers and managers and pilots who were picked by stratified
sampling from Kenya Airways Ltd. Self-administered questionnaires and personal interviews
were used. Data analysis was done by Measures of Central Tendency, Chi-square and
Descriptive Analysis (percentages and averages) which was followed by data presentation on bar
graphs, pie charts and tables. The study concludes technology should result in factors that build
competitive advantage with resources and capabilities in business processes being strategically
flexible and costly for imitation by competitors. During change culture should focus on
important stakeholders with strategic leadership focusing on employees and enhancing
communication systems.