Radio Listenership of Zokonda Amayi Phone-In Programme among Women in Rural Malawi
Loading...
Date
2024
Authors
Nthanda, Jacqueline Kakhobwe
Kiilu, Tommy
Githiora, Barnabas
Journal Title
Journal ISSN
Volume Title
Publisher
JAHSS
Abstract
HIV and AIDS and its stigma are continuing to inordinately affect many rural women between the
ages of 18-64 despite various interventions by different players. Thisstudy’s objective was to assess
radio listenership among disadvantaged pastoral women on the outskirts of Lilongwe District, in
the central part of Malawi. A non-probability purposive sample of 384 women who listen to
Zokonda Amayi phone-in radio programme which is featured on Malawi Broadcasting
Corporation, the national and largest broadcasting station in the nation was targeted. The
respondents were identified by publicizing the study through the village chiefs. Only female
listeners who were intrigued in taking part registered for the survey. A mixed approach prototype
was used to elucidate the aptness of phone-in radio programmes in elevating HIV and AIDS
responsiveness in rural Malawian ladies as well as ascertaining the impact of Zokonda Amayi
phone-in radio programme in combating the spread of HIV and AIDS. Data was assembled in a
standardized fashion harnessing questionnaires, interviews and focus group discussions on the
research subjects. Quantitative data was analyzed employing a software called Scientific Package
for the Social Sciences (SPSS) whereas qualitative data was analyzed through thematic content
analysis. The investigation revealed that the majority of respondents were youthful and
enthusiastic about the programme. This study concluded that radio listenership among women is
very high in the rural areas of Lilongwe District and that content on HIV and AIDS is very
enlightening to the audience. The findings of this study clearly authenticate that Zokonda Amayi
phone-in radio programme is fulfilling an important educational function in the lives of rural
women in Lilongwe District who have low educational attainment. It is recommended, therefore,
that Government and development partners should consider subsidizing radio sets so that many
women in Lilongwe rural can listen to Zokonda Amayi phone-in radio programme in future. This
will result in their empowerment through the information and education derived from Zokonda
Amayi phone-in radio programme.
Description
Article
Keywords
HIV and AIDS, Lilongwe, Malawi radio listenership
Citation
Kakhobwe, N., Kiilu, T., & Githiora, B. (2024). Radio Listenership of Zokonda Amayi phone-in programme among women in rural Malawi: None. Journal of Applied Humanities and Social Sciences-ISSN 2791-1594, 3(1), 21-36.