Cultural Beliefs on Women Career Advancement in Selected Kenyan Hotels

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dc.contributor.authorMaringa, Leah
dc.contributor.authorKhayiya, Rosemarie Ayuma
dc.contributor.authorMaranga, Vincent Nyamari
dc.date.accessioned2023-08-09T12:09:50Z
dc.date.available2023-08-09T12:09:50Z
dc.date.issued2023
dc.descriptionArticleen_US
dc.description.abstractThe hotel employment sector is characterized by a high proportion of women, yet they are underrepresented at the senior management level. Females are disadvantaged in the hotel industry because of the traditional male perceptions of workplace gender roles, stereotypes and discrimination. The objective of the study was to determine how cultural beliefs affect women’s career advancement in 3-5-star hotels in the Nairobi County City Kenya. A descriptive research design was used. This study focused on a qualitative thematic analysis of in-depth, semistructured interviews administered to76 hotel managers. The interviews were used to gain more in-depth knowledge on issues concerning gender bias, leadership styles and gender stereotypes. The data was analysed using content analysis, in order to present data in words and themes, and allow for interpretations to be drawn. The results showed women were fewer at the management level and there were no women who were being paid the top most salaries. The study recommended adopting positive human resource practices that promote a gender-neutral culture in the hotels by providing unconscious bias training for all levels of employees to participate inen_US
dc.description.sponsorshipKENYATTA UNIVERSITYen_US
dc.identifier.otherdoi: 10.51505/ijaemr.2022.8203
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/26700
dc.language.isoenen_US
dc.publisherIJAEMRen_US
dc.subjectstereotypingen_US
dc.subjectbiasen_US
dc.subjectgenderen_US
dc.subjectmanagementen_US
dc.subjectleadershipen_US
dc.titleCultural Beliefs on Women Career Advancement in Selected Kenyan Hotelsen_US
dc.typeArticleen_US
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