Cultural Beliefs on Women Career Advancement in Selected Kenyan Hotels
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Date
2023
Authors
Maringa, Leah
Khayiya, Rosemarie Ayuma
Maranga, Vincent Nyamari
Journal Title
Journal ISSN
Volume Title
Publisher
IJAEMR
Abstract
The hotel employment sector is characterized by a high proportion of women, yet they are
underrepresented at the senior management level. Females are disadvantaged in the hotel
industry because of the traditional male perceptions of workplace gender roles, stereotypes and
discrimination. The objective of the study was to determine how cultural beliefs affect women’s
career advancement in 3-5-star hotels in the Nairobi County City Kenya. A descriptive research
design was used. This study focused on a qualitative thematic analysis of in-depth, semistructured interviews administered to76 hotel managers. The interviews were used to gain more
in-depth knowledge on issues concerning gender bias, leadership styles and gender stereotypes.
The data was analysed using content analysis, in order to present data in words and themes, and
allow for interpretations to be drawn. The results showed women were fewer at the management
level and there were no women who were being paid the top most salaries. The study
recommended adopting positive human resource practices that promote a gender-neutral culture
in the hotels by providing unconscious bias training for all levels of employees to participate in
Description
Article
Keywords
stereotyping, bias, gender, management, leadership