Evaluation of competitive advantage on performance of postal corporation Kenya
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Date
2018
Authors
Kairanya, Fridah Karimi
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
The aim of the study was o evaluate the competitive advantage on performance of Postal
Corporation Kenya. The specific objectives were to find out the effect of innovative
technology on competitive advantage of postal corporation Kenya, to establish the effects
of service quality on performance of postal corporation Kenya, to ascertain the effect of
staff training on performance of postal corporation Ken ya, and to find out the effects of
leadership quality on performance of postal corporation Kenya.This study may be of help
to the managers in identifying what in the external environment affects their
organizations and the possible response/s to be adopted. The government and other policy
makers may find the information useful in improving the regulation and operations of
communication firms in Kenya. The study used a case study research design. The target
population for this study was the staffs of Postal Corporation. This made a total target
population of two hundred and fifteen (215) respondents. This study adopted the
stratified sampling technique. The sample was forty three respondents. The study used a
questionnaire as the instrument of data collection. The questionnaire consisted of both
open and close-ended questions. In order to enhance the response rate, the respondents
were assured of confidentiality. The data collected was coded, quantified and analyzed
quantitatively. Quantitative data was analyzed by the use of descriptive statistics using
SPSS and presented through percentages, means, standard deviations and frequencies.
The data was then presented in the form of tables, graphs and pie charts. This provided
for an easier analysis and interpretation of the data inputted. The findings of the study
established that nature of innovative technology increases service delivery which
increases the performance of the firm. Also the study found that quality of services
increases the competitive advantage and the performance the organization. The study
further established that qualification of the staff members helps in creating efficiency
which improves the performance of the organization. The study concluded that
experience of leaders increases their competency hence improving the performance of the
organization. The study also concluded that number of employees increase organization
performance and that expanding the product line has been adopted to increase
competitive advantage which has an overall impact on performance of the firm. The
study recommended that for the managers of Postal Corporation of Kenya, there is need
to develop and adopt strategies that will ensure that they survive in the communication
industry. Partners should cultivate a culture of scanning the business environment and
adopting the appropriate competitive strategies applicable.
Description
A research project submitted to the school of business in partial fulfillment of the requirement for the award of degree in masters of business administration (strategic) of Kenyatta University May, 2018