Change Management Practices and Performance of Telecommunication Companies in Nairobi City County, Kenya
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Date
2024-11
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Strategic Journals
Abstract
This research ascertained the impact of change management strategies on the performance of telecommunication
firms in Nairobi City County, Kenya, taking into account the current situation. This research utilized a descriptive
research design. The study population consisted of all the managers drawn from the four telecommunication firms
in Nairobi City County. The data gathering process utilized both primary and secondary data collection
methodologies. Questionnaires were utilized to collect primary data. The data was analyzed utilizing both
descriptive and inferential statistics, utilizing the SPSS version 24. The descriptive analysis entailed calculating the
frequencies and percentages of the demographic data of the respondents. Furthermore, means and standard
deviations were utilized for all variables. The study investigated the impact of strategic leadership, strategic
alliance, strategic marketing, and technology adoption on the performance of telecommunication businesses in
Nairobi city county, Kenya. The results showed a considerable beneficial influence of these factors on company
performance. Strategic leadership helps in setting a clear direction and vision for the organization and facilitates
effective decision-making. Strategic alliances, when effectively utilized as a change management strategy, can
significantly enhance an organization's performance by enabling organizations to access new markets and
customers, facilitating knowledge sharing and learning and helping organizations reduce costs and risks. Strategic
marketing as a change management strategy can help improve an organization's performance in helping in
aligning the organization's marketing efforts with its overall strategic goals and objectives, ensuring that all
marketing activities are working towards the same end result. Technology allows for more efficient and effective
communication within an organization. The research recommends that the firm should focus on creating a culture
of innovation and continuous improvement. The organization should focus on building strong relationships with
partners and stakeholders so as to create a collaborative environment that fosters innovation and creativity.
Organization should utilize marketing principles and techniques to drive positive change within an organization.
One of the most effective ways to enhance technology adoption is through training and education programs
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Citation
Omukoko, M. L., & Njuguna, R. K. (2024). Change management practices and performance of telecommunication companies in Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 11 (2), 1514 – 1534