Effect of E-customization Capability on Financial Performance of Commercial Banks in Kenya

Simple item page
dc.contributor.authorMutuku, Morrisson Kaunda
dc.contributor.authorMuathe, Stephen M. A.
dc.contributor.authorJames, Rosemary
dc.date.accessioned2019-09-27T09:43:52Z
dc.date.available2019-09-27T09:43:52Z
dc.date.issued2019
dc.descriptionResearch Articleen_US
dc.description.abstractFinancial performance of a commercial banks driven by a number of capabilities drawn from either the internal or the external environment. The Kenyan Government and commercial banks in particular have invested in e-commerce solution. Despite these invetments over the years, the impact is yet to be felt. The empirical literure reveals that there is a link between commercial banks e-commerce custiomization capability and financial peroformance.The study empirically analyzed the effect of e- commerce customization capability on financial performance of commercial banks in Kenya. E-commerce customization capability measured using online registration,online recommendation and realtime support while financial performance was measured using Return on Assets (ROA). The study was anchored on the Resource-Based View Theory. The study used explanatory design. A census of 43 commercial banks was taken; data for performance was extracted from audited banks statements for financial year 2016/2017. Data for e-commerce customization capability was collected from commercial banks websites. Data for financial performance was extracted from audited financial ststements of commercial banks. Data analysis was done using descriptive and inferential statistics. The study findings indicated that e-commerce customization capability had a significant effect on financial performance of commercial banks in Kenya. The study concluded that e-commerce customization capability significantly affected financial performance of commercial banks in Kenya. The study recommends that the management of commercial banks in Kenya should invest more in customization capability to improve their performance.en_US
dc.identifier.citationInternational Journal of Finance & Banking Studies, Vol 8 No 1, 2019en_US
dc.identifier.issn2147-4486
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/19690
dc.language.isoenen_US
dc.publisherSSBFNETen_US
dc.subjectBanken_US
dc.subjectProfitabilityen_US
dc.subjectROAen_US
dc.subjectE-commerce customization capabilityen_US
dc.subjectCommercial banks in Kenyaen_US
dc.titleEffect of E-customization Capability on Financial Performance of Commercial Banks in Kenyaen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Effect of E-customization Capability.....pdf
Size:
214.55 KB
Format:
Adobe Portable Document Format
Description:
Full Text Article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
RP-Department of Business Administration