Technological Innovations Strategies and Performance of Small and Medium Enterprises in Bungoma County, Kenya
| dc.contributor.author | Khadiakala, Brian Itolondo | |
| dc.date.accessioned | 2025-07-24T09:27:37Z | |
| dc.date.available | 2025-07-24T09:27:37Z | |
| dc.date.issued | 2025-05 | |
| dc.description | A Research Project Submitted to the School of Business, Economics and Tourism in Partial Fulfilment of the Requirements for the Award of Degree of Masters in Business Administration (Strategic Management) Of Kenyatta University, May 2024 Supervisors: 1.Stephen Muathe | |
| dc.description.abstract | The global economy's changes have prompted organizations to develop strategies to respond to turbulence, expand markets, improve customer satisfaction, and boost sales within small and medium enterprises in Kenya. The dynamic environment has led to a gradual reduction in market shares, sales volume and overall size. In the year 2017-2018 the sector experienced a decrease in sales revenue by 58% and 75% employee reductions. Further in the year 2022 there was a decline of 59% in sales and profit growth. In this case, technological innovations strategies are crucial elements that enhance the performance. Therefore, the current project investigated the effect of technological innovation strategies on performance. Specifically, the study examined the effect of product innovation, process innovation, marketing innovations and organization innovations on the performance. The research was guided by resource-based view, dynamic capabilities theory, theory of innovation and technology organization environment framework. The research adhered to descriptive research design. A self-administered structured questionnaire was used to collect primary data from four thousand two hundred and sixty-four small and medium enterprises in Bungoma County, Kenya using stratified and random sampling techniques. An aggregate of three hundred and sixty-six respondents was determined using Yamane formula of 1967. Primary data was collected using a structured questionnaire that were self-administered. A pilot test of thirty-seven respondents was conducted and the text was reliable. The study instrument's reliability and validity were evaluated using Cronbach's alpha coefficient, with a threshold of 0.7 been acceptable. The response rate was seventy six percent, which was adequate for drawing judgments and forming inferences from the data. Descriptive statistics were summarized using frequencies, percentage, mean and standard deviations. The study established a positive and significant relationship between product innovations, process innovations, marketing innovations and organizational innovations on the firm performance. The study recommends that the enterprises should developing products that address specific market gaps, prioritize adopting technology-driven solutions that streamline operations, reduce costs, increase productivity and leverage digital platforms to reach a broader and more targeted customer base and empower employees through skill development and training, increases effectiveness. The study recommends further research on metrics beyond technological innovation strategies and firm performance, as well as exploring counties beyond Bungoma County in Kenya | |
| dc.description.sponsorship | Kenyatta University | |
| dc.identifier.uri | https://ir-library.ku.ac.ke/handle/123456789/30789 | |
| dc.language.iso | en | |
| dc.publisher | Kenyatta University | |
| dc.title | Technological Innovations Strategies and Performance of Small and Medium Enterprises in Bungoma County, Kenya | |
| dc.type | Thesis |