Response Strategies and Performance of Kenya Commercial Bank in Kenya

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dc.contributor.advisorGodfrey Kinyuaen_US
dc.contributor.authorKialyulo, Muli
dc.date.accessioned2021-11-10T10:17:57Z
dc.date.available2021-11-10T10:17:57Z
dc.date.issued2021
dc.descriptionA Research Project Submitted to the School of Business in Partial Fulfillment of the Requirements for the Award of Degree of Master of Business Administration (Strategic Management) of Kenyatta University, April, 2021en_US
dc.description.abstractThe majority of an organization's superior success stems from a strategic decision that places the company in a stronger position within the market structure. Owing to the high competition presented by other commercial and non-commercial banks, the bank has faced challenges as a result of the effects of the dynamic climate. Kenya Commercial Bank acquired profit after taxation at Ksh 19.7 billion in the year 2017 comparing the one the bank got in the years 21.6 which was Ksh. 19.72. Low interest rates, increased fees and commissions due to the usage of digital media, a downturn in economic development, and political unrest in the country are all factors contributing to the decline. As a result, in order to thrive in this complex climate, KCB must plan ahead for various response strategies. In this case the study purposely investigated how Kenya Commercial Bank’s performance in Kenya was influenced by response strategies. The study had a specific focus on how Kenya Commercial Bank’s performance in Kenya was influenced by retrenchment strategy, investment strategy, enterprise risk management and strategic outsourcing. Theories including; the theory of efficiency, Taylor’s scientific management theory and resource based view theory anchored the study. The design employed was descriptive research. The study’s population constituted of 130 respondents who were sampled from various departments of the bank using stratified technique and selected using simple random techniques. The tool involved in the collection of data was questionnaire. The validity and reliability was ensured through piloting 10 respondents. Analysis of quantitative data involved mean and standard deviation while themes were used in analysing qualitative data. Testing of how the variables related followed utilization of multiple regressions. It was found performance was positively and significantly influenced by retrenchment strategy, investment strategy, enterprise risk management strategy and strategic outsourcing positively. It was concluded that retrenchment strategy is a cost management strategy; withdraws products or services from the market and reduces the size of competition. The investment strategy of the Bank is designed around the risk-return tradeoff of the investor and serves as a guide to entering and selecting portfolio for investment. Enterprise risk management allows the Bank to cope with volatility and related danger and opportunity in a practical manner, thus increasing brand equity and profitability. Strategic outsourcing allows the bank to focus more on core business activities, enabling staff to concentrate on their primary duties and the bank's long-term plan. The study recommended that the bank managers should develop the best strategies to down size workers and cutting costs to reduce work related stress. Managers of the bank should increase financial capacity efforts that can aid in adopting unique services and goods and services together with maintenance of healthy habits such as loan repayment and investment commitment. The bank's management should be aware of their strategic risks, as well as how they are being managed and monitored, and the bank should hire people who share their beliefs and believe in the bank's mission and vision.en_US
dc.description.sponsorshipKenyatta Universityen_US
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/22981
dc.language.isoenen_US
dc.publisherKenyatta Universityen_US
dc.subjectResponse Strategiesen_US
dc.subjectPerformanceen_US
dc.subjectKenya Commercial Banken_US
dc.subjectKenyaen_US
dc.titleResponse Strategies and Performance of Kenya Commercial Bank in Kenyaen_US
dc.typeThesisen_US
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