Newspaper Audiences’ Gains from Reading News about Parliament in Kenya

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dc.contributor.authorKilonzo, Onesmus
dc.contributor.authorKiilu, Tommy
dc.contributor.authorGithiora, Barnabas
dc.date.accessioned2023-03-17T07:26:33Z
dc.date.available2023-03-17T07:26:33Z
dc.date.issued2023
dc.descriptionArticleen_US
dc.description.abstractGate-keeping in journalism is of vital importance in the media environment today. In Kenya, the role of media in the safeguarding of transparency of democratic processes in modern-day politics and society cannot be underestimated. However, in building linkages between the people and their representatives, the gains for audience have remained clouded. This Study sought to analyze the newspaper audiences‟ gains from reading news on Parliament’s activities. The Study was anchored on Habermasian Theory of the Public Sphere as well as the Herman and Chomsky’s ‘Manufacturing Consent – A Propaganda Model’. Constructivist research philosophy adopted a mixed method design in which triangulation of tools was used. This study was conducted within Nairobi County, Kenya. The two main newspapers which were chosen were The Nation and The Standard. The results showed that overall public perception on Parliamentary reporting by print media had a negative score which in quantitative percentages would translate to 37% positive, 11% negative and 52% undecided respondents. The study concluded that Kenyans are not just passive consumers of parliamentary news. Instead, they question - and even react to – news that are likely to have great impact on their lives. The study thus recommended that vernacular newspapers be set up to specifically report on Parliament, so as to enable more people, especially those not conversant with either English or Kiswahili, to understand what happens in Parliamenten_US
dc.description.sponsorshipfield assistantsen_US
dc.identifier.citationKILONZO, O., KIILU, T., & GITHIORA, B. (2023). NEWSPAPER AUDIENCES’GAINS FROM READING NEWS ABOUT PARLIAMENT IN KENYA. Reviewed Journal International of Business Management [ISSN 2663-127X], 4(1), 1-12.en_US
dc.identifier.issn2663-127X
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/24974
dc.language.isoenen_US
dc.publisherReviewed Journal International of Business Management. www.reviewedjournals.comen_US
dc.subjectPropaganda modelen_US
dc.subjectfourth estateen_US
dc.subjectparliamentary reportingen_US
dc.subjectKenyaen_US
dc.titleNewspaper Audiences’ Gains from Reading News about Parliament in Kenyaen_US
dc.typeArticleen_US
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