Knowledge Management and Performance of Kpmg In Nairobi City County, Kenya Knowledge Management and Performance of Kpmg…
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Date
2018-11
Authors
Osome, Fidel Okillah
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
Competition have been high in the audit industry making most of the start ups collapse or
underperform. Performance for KPMG equally has face stiff competition from her core
giants include PriceWaterCoopers, Delloite and Ernst and Young. The performance of
KPMG has been dwindling due to poor knowledge management strategies. The business
environment within which firms operate has been very unstable. The political anxieties and
competition from new entrants are challenges greatly affecting its growth. Adoption of
urgent measures has helped control these challenges as this industry is of much importance to
the country‟s economy. However, they have been the cause of downfall for some companies,
which were unable to be resilient. The study sought to establish the influence of knowledge
management on the performance eof KPMG, Kenya. The specific objectives were to
determine the effect of the knowledge creation, sharing, storage and dissemination on the
performance of KPMG Kenya.The study was anchored on the following three theories which
include resource based view theory of a firm, Knowledge based view of a firm and
Organizational learning thoery. The study used a descriptive research design. The population
of study was management staff at the firm head offices in Nairobi City County. This
consisted of one hundred and sixty two respondents who are the management staff of the
audit firm. A sample of fourty nine respondents was taken which forms thirty percent of the
target population which was evenly spread across the three levels of management. The
primary data was collected by use of semi-structured questionnaires. Data analysis was done
by use of descriptive statistics such as frequencies, percentages, mean scores and standard
deviation with the aid of Statistical Package for Social Scientists and presented through
tables, charts, graphs, frequencies and percentages. The study ound out that knowledge
creation significantly influenced firm performance, knowledge sharing significantly
influenced firm performance, knowledge storage significantly influenced firm performance
and knowledge dissemination significantly influenced performance. The study concludes that
at KPMG there was training and development programs to improve capacity, had a global
network aimed at getting new insights in audit. KPMG operated a blog to share ideas and
interact with clients had online interactions with clients and partners over the social media
platformand also a document repository to store information and invested in people to enable
store data. KPGM released reports regularly on its operations to the users and stakeholders.
KPMG had a policy on dissemination of knowledge to other entities. KPMG through
marketing, disseminated information about its products and services to the public. The study
recommends that KPMG ought to train and development programs to improve capacity.
KPMG ought to have a reliable internet coverage. KPMG ought to have an interactive
website with all services and products and invest in knowledge sharing. KPMG ought to
invest in storage of information and keep hardware‟s to enable store knowledge and
information. KPMG ought to market so as to disseminate information about its products and
services to the public, conducted meetings, workshops and seminars to sensitize the public.
The study would be vital for policy invention in Kenyan Auditing Sector, beneficial to other
policy makers. Knowledge is vital in building and sustaining competitive advantage in the
auditing sector. Improvement to auditing firms , beneficial to scholars if it was added to the
knowledge in the field of competitive strategy. Highlights the how implementing knowledge
resources affects organization‟s performance. In addition, act as future reference in KMPG
and how organizations operate.
Description
A Research Project Submitted to the School Of Business in
Partial Fulfilment of the Requirement for the Award of
Degree in Master of Business Administration of Kenyatta
University