• Login
    View Item 
    •   Repository Home
    • Research Papers (RP)
    • RP-School of Business
    • RP-Department of Business Administration
    • View Item
    •   Repository Home
    • Research Papers (RP)
    • RP-School of Business
    • RP-Department of Business Administration
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Enhancing Market Access in Kenyan SMEs using ICT

    Thumbnail
    View/Open
    Abstract (4.730Kb)
    Date
    2013
    Author
    Ofafa, G. A.
    Metadata
    Show full item record
    Abstract
    Small and Medium Enterpr ises (SMEs) are perceived as the engine of growth in Kenya yet face formidable constraints that hinder them from realising their potential. Limited market access remains a critical constraint to their growth and competitiveness whereas Information and Comm unication Technology (ICT) presents enormous opportunities for improved market access. The aim of this study was to explore opportunities offered by ICT in enhancing market access in Kenyan SMEs and the various ICT tools and applications that can be harnes sed. Exploratory research design was used based on desk research that involved a review of relevant literature and studies. Findings of the study identified limited access to information, poor access to physical markets, stiff competition due to liberaliza tion of markets and globalization, limited market research and analysis, narrow product diversity, weak capacity for e - commerce and high transaction costs as constraints to market access by Kenyan SMEs. Findings also indicate that opportunities exist for S MEs to apply ICT to facilitate communication and access to information, identify markets, for production of innovative quality p roducts, product promotion, to improve transactions, for market research and analysis, to access international markets, for on - l ine selling, for networking and to lower transaction costs. The study recommends awareness creation for ICT use, improvement in ICT literacy levels and infrastructure, development of user friendly relevant ICT programs for SMEs, development of databases fo r SMEs, use of popu lar social sites for marketing ad i nclusion of ICT in SMEs marketing strategies . Keywords : globalization, information and communication technology, market access, small and medium enterprises
    URI
    http://ir-library.ku.ac.ke/handle/123456789/8351
    Collections
    • RP-Department of Business Administration [429]

    Designed by Library ICT Team copyright © 2017 
    Contact Us | Send Feedback

     

     

    Browse

    All of RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Designed by Library ICT Team copyright © 2017 
    Contact Us | Send Feedback