|dc.description.abstract||The study was aimed at investigating the strategies that are applied by Resolution Health
East Africa Limited to improve profitability. The study focuses on the management and
activities of Resolution Health East Africa Limited, and will include the staff and related
activities in at the health institution.
The researcher adapted a descriptive research design as there are variables which cannot
be quantified but can only be described. Through random stratified sampling method the
researcher selected 31 out of total population of 62 staff members of the Resolution
Health East Africa Limited Head offices in Upper Hill Nairobi. Data was collected
through the administering of questionnaire to the respondents. Quantitative and
qualitative techniques of data analysis was used to collect Data and the findings presented
through charts, tables and graphs for simple understanding of the findings.
In order to survive and remain profitable in the competitive environment, it becomes
necessary for the threatened companies to be aggressive in their search and development
of strategies that provide competitive advantage as they step up defensive strategies to
protect their competitive advantages held. Strategic deployment of competitive strategies
is a fundamental function for every .. company. Any company that fail to adopt a
competitive strategies will continuously experience heavy financial loses. Insurance
companies with strong financial background have long realized this key operational
aspect and their strategy is to deploy various based on prevailing demands. Success of
any insurance company depends on implementation of deployed competitive strategies.
Successful strategies lead to superior profitability and sustainable competitive advantage.
The ability of a insurance company to command a competitive advantage depends on the
sustainability of the competitive advantages that it commands.
The study also concludes that corporate growth and development strategies applied by the
insurance company affect its profitability to a great extent. The study further concludes
that market focus strategies employed by the insurance company enhance its profitability
to a very great extent. The study finally concludes that application of differentiation
strategies as a competitive strategy affects the profitability of the insurance company to a
very great extent. From the study fmdings, the study recommends that in order to
maintain its competitiveness in the insurance industry, the insurance company should
offer their products and services at a lower price than its competitors.||en_US