|dc.description.abstract||This study was intended to determine the relationship between the design of the indigenous
poultry value chain and its productivity in effort to understand why the indigenous poultry
farming is underperforming. This is due to the fact that literature shows that there is great
potential in indigenous poultry farming. The general objectives of carrying out this study on
value chain design for indigenous poultry production in the semi-arid areas of Kenya was to
find out if the value chain design affects poultry productivity.
The specific objectives of the study were to identify the design of the indigenous poultry
value chain in Makueni District, determine the performance of the indigenous poultry
farming and compare the design of the value chain and the performance of the indigenous
poultry farming in Makueni District.
The study was a descriptive survey targeting the stakeholders of the indigenous poultry
production in Makueni district. The study was done in two divisions of Kathonzweni and
Wote. The farmers in registered groups formed the population for study. Random sampling
was done to make a sample of 60, who were interviewed for information. Data was collected
using a structured interview schedule that was administered by trained enumerators. This data
was then be analyzed using descriptive statistical methods and then presented in tables,
figures, graphs, percentages and descriptions.
The results of the data analysis were presented and conclusions drawn. From the results it has
been concluded that the indigenous poultry value chain in Makueni district is poorly designed
and this has led to low poultry production despite there being a great potential and an unmet
This study therefore recommends that action be taken by all stakeholders, led by government
agents such as extension staff to promote proper value chain design, to create sufficient
awareness in the farmers on potential markets and the potential of value addition as well as
promote the uptake of credit among these farmers for them to realize full potential and as a source of employment.||en_US