The influence of Iso 9001 quality management systems Certification on the competitive advantage of Kenya’s Universities. A survey of selected ISO 9001 QMS certified universities In Nairobi, Kenya
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Date
2013-08-27
Authors
Khalonyere, David Baraza
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Abstract
ISO9001 Quality Management Systems certification is a business strategy aimed at bolstering the
Way organizations are managed and direct them towards realization of their competitive advantage.
It is a strategic business approach that creates standards for business management systems expected
to exceed customers' expectations (Tricker and Sherring-Lucas, 2005), and comprises eight
principles structured in sections which show aspects of quality (Evans and Lindsay, 2009). On
the other hand, a Competitive Advantage is the delivery of equivalent customer value to target
customers relative to competitors but at a lower cost (Grundy, 2003). An organization has
Competitive Advantage if it has distinctive capabilities developed on the basis to either reduce
costs or differentiate it from competitors. The descriptive survey was adopted to examine the
influence ISO 9001 quality management systems certification on Universities' competitive
advantage in Nairobi. The respondents were asked to indicate the extent of the competitive factors
two years before and two years after ISO 9001 QMS certification. They were also asked to indicate
whether the changes if any, were due to the certification only or other reasons. The findings were
analyzed in terms of student enrolment, improved perception and image, and growth in research
and development, and the universities' ranking for the sampled Universities. The population was
Six thousand eight hundred and fifty (6,850) staff drawn from four targeted ISO 9001 QMS
Certified Universities in Nairobi, Kenya. They include a total of2,640 teaching staff and 3,410 nonteaching
staff of selected ISO 9001 QMS certified public and private universities in Nairobi,
Kenya. Simple random and stratified sampling method was used to get a sample size of 231
Selected for the study. These are the University of Nairobi and Kenyatta University (Public) and the
Strathmore University and Catholic University of East Africa (Private). The staff was drawn from
Schools and faculties of these universities. The structured questionnaire was dropped and picked to
And from respondents. The data collected was sorted according to sections in the questionnaire and
scored using numeric scores. The researcher used SPSS to process the data and statistically
analyzed and presented it by means of pie charts, bar graphs and tables. Inferential statistics,
correlation and regression were used to compare variables, infer from the results for credible
conclusions from data. The results from the study revealed that there is an effect of ISO 9001
quality management systems certification to the competitive advantage of Kenya's Universities.
These fmdings are supported by high correlation between the predictor's variables (Customer
Focus, Leadership, Involvement of People, Process Approach, Systems Approach, Factual
Approach, Continuous Improvement, and Closer Supplier Relationship) and response variable
(CompetitiveAdvantage). The study findings are presented according to the study objectives and
are expected to benefit ISO 9001 QMS certified Institutions in Kenya including: Universities,
Statutorybodies, Service and Manufacturing sectors. Finally, universities should embrace quality
ianagement systems like ISO 9001 QMS in an endeavor to give quality and relevant higher
oucation. However, the implementation of the standard should be in reference to other quality
standards such as 58 program and the Kaizen. There is a need to emphasize and encourage
documentation of processes and procedures to clear ambiguities to help staff and clients to
synchronizeprocesses, duties and responsibilities that sustain continuous improvement in quality
highereducation. Furthermore, training of all staff on ISO 9001 QMS and its time span will help
stemnegative perceptions from staff and motivate a quality mind-set which was visibly lucking in
the majority of respondents. Organizational leadership should be strengthened to avail necessary
skillsthat inculcate quality and performance.