Effects of social networking on employee performance:A survey of banks in Murang' a town
Karanja, Bernard Gichimu
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In recent years, the Internet and specially the Web has brought major changes in the way people communicate. The ability to interact has been raised a notch higher with the new trend of online social networking (OSN). Social networking includes web based and mobile based technologies which are used to turn communication into interactive dialogue between organization, communities, and individuals. Social media refers to a group of internet based applications that are build on the ideological and technological foundation of web 2.0 and that allow exchange of user generated content. Social networking is based on this theory that there is a determinable construction to how people know each other, whether directly or indirectly (Rob Cross and Andrew Parker 2004). This study sought to establish the effect of social networking on employee's performance of banks in Murang'a. The literature review covers a wide range of information on social networking, including its effects on job relationships as well its legal and ethical implication. The study adopted a descriptive survey to find the effects of social networking on bank employee's performance in Murang'a town. The location for the study was restricted to Murang'a town in Murang'a County. The target population was 130 employees of eight major branches of commercial banks in Murang'a town. The total sample size comprised of 60 respondents, selected by stratified random sampling from the selected bank branches. The content validity of research instruments was ensured through expert guidance provided by the supervisor, while reliability of instruments was tested during piloting. Questionnaires were used to gather information which was analyzed. Quantitative data from the field was analyzed using descriptive statistics such as frequencies and percentages with the aid of SPSS software. Qualitative data was analyzed by putting the responses under themes consistence with research objectives. Data was presented using frequency distribution tables, measures of tendency and measures of dispersion. The study drew conclusions on the effects of OSN on employee's performance based on the four variables of the study. These includes OSN technology was applied more for social purposes than to conduct daily business transactions during the working time. Employees did not use the sites to respond to work related issues such as responding to customers' questions, and that professional oriented social sites were not popular amongst employees as compared to sites that were meant for social purposes. The study suggested that organizations consider developing and implementing clear and comprehensive acceptable policies when attempting to deal with OSN and that issues Organisations should establish strategies to address OSN issues such as personal usage, business relevance, site restrictions and information confidentiality without restricting employees to benefit personally as well as professionally from this social Web technology.