Assesment of Slum Tourism Product:The case of Kibera in Nairobi,Kenya
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Thestudy was conducted in Kibera slum in Nairobi. It focused on assessing slum tourism as a viable tourism option. The objectives were to: determine the main tourism attraction in Kibera slum, establish the perceptions of Kibera's slum dwellers, Kenya Tourism Boardand Victoria Safaris towards slum tourism, determine the benefits of slum tourism to Kibera slum dwellers, establish measures to be taken to promote slum tourism in Kibera and to determine the viability of slum tourism as a tourism product. The exploratoryand descriptive survey research design was used. The target population of the study was 800,000 residents of Kibera slum who live in a total of 12 villages, 160 employeesof Kenya 1:d.urism Board (KTB) and 38 employees of Victoria Safaris. The samplesize was 472 respondents, 384 from Kibera, 50 from KTB and 38 from Victoria Safaris.Simple random sampling was used to select 6 (50%) villages in Kibera. Snowball samplingmethod was then used to select respondents in those six villages. The initial subjectswere identified using purposive technique. The subjects from the KTB were selected using convenient sampling method while all subjects from Victoria Safaris participated.Data was collected by the use of questionnaire. A pilot study was run in KisumuNdogo slum village. Reliability of the instrument was determined during the pilot study using test re-test technique. The Statistical Package for Social Sciences (SPSS)was used to analyze data. Data was then presented in tables and figures. The resultsof the study showed that slum tourism is a viable tourism product as majority of the respondents, 435 (92.2%), affirmed this. There was a strong liking for slum tourism acrossall categories as majority, 396 (83.9%), view it as beneficial to the slum residents in improving their living conditions. Poor understanding of slum tourism concept and lackof involvement of residents was the major challenge while lack of policy was the secondmajor challenge. Observing=residents' life style and taking photographs were identifiedas major tourist activities" in Kibera slum while improvement of security and involvementof residents in tourism activities were identified as key ways for promoting slum tourism. The 'study recommends that there should be a deeper participation of residents in running and making decisions on slum tours to increase benefits to the residents.There is also need for government to develop a policy whose aim is to guide on waysof conducting slum tours. There is also need for Ministry of Tourism to educate the residentson how to take advantage of the venture and open up businesses like tour firms andhowto provide other services in order to reap the benefits of slum tourism.