| dc.description.abstract | This study examined in detail the affects situational analysis tools have on the overall running
of a business, and the strategic choices that Airtel Kenya makes. Recent changes in legal
sector (constitution) as well as rapid technological advancement and substitute products and
services, tough economic times and changes in the social cultural environment has led to
companies collapsing(insurance companies),others making strategic integrations. MSPs like
Safaricom have come up with new marketing strategies like M-pesa, and M-kesho in
. partnership with Equity bank, because of changes in the environment that companies had not
anticipated. The public has also raised questions about governance and political interference
of various strategies pursued. These firms Operators have raised complains in the capital
intensive nature of the business, way leaves and vandalism to infrastructure as some of the
hindrances to mass deployment of their services as well as poor performance of similar
strategiesin the market by different subscribers. Situation analysis tools helps companies pay
sufficient heed to the technological and commercial trends in the business environment in
which it operates in. The study therefore sought to identify effects of situational analysis tools
on the choice of strategic. The research found out: situational analysis tools i.e. SWOT
analysis, PESTEL analysis, Porters five forces and the resource based view of the firm
impacted on the strategies that Airtel Kenya as the MSP of choice for the study made.
Sources of literature included textbooks, journals, newspapers, publications on the MSPs, and
the internet. The study target populations were the operations managers of Airtel Kenya and
those in key position were sampled. Focus was on Airtel Kenya because it's the second major
operator in Kenya and major competitor to the market leader Safaricom ltd. It adopted a
Descriptive Survey Design and used purposive sampling technique based on the firm's
location. Final data was analyzed during data cleaning without affecting the quality of the
sample. Questionnaires that contain both structured and unstructured questions were used.
The questionnaire tool was adopted because of its simplicity in the administration, scoring of
items and analysis. The items in the questionnaires were developed on the basis of the
objectives (or research questions) ofthe study. The data so collected was then analyzed by the
use of Statistical Package of Social Scientists (SPSS), Microsoft Access and Microsoft Excel
to yield tallies, means and percentages. The results obtained were presented in the form of
tables and graphs and charts. | en_US |
