An investigation of factors influencing choice of competitive strategies in transport saccos: a survey of transport saccos in Nyeri Central District

Abstract

This study attempted to establish the factors influencing the choice of competitive strategies in organizations, through a census of Nyeri Central District transport Saccos. Organizations, in choosing the competitive strategies to adopt are faced by a number of factors which they should consider, among them being the organizational resources and capabilities, environmental dynamics, organizational leadership and the culture of an organization. In Nyeri Central District, there exists several registered transport Saccos trying to offer the most preferred service to the diverse groups of customers. This has led to these Saccos adopting different competitive strategies, and the researcher was seeking to establish the factors that influence their decisions. The researcher reviewed past literature that is related to the study. The researcher I then Conducted a census data collection procedure of all the twenty four registered transport Saccos in Nyeri Central District using self administered questionnaires targeting the General Managers and The Chairpersons of these SACCOs. The total population of the study was forty eight, after which data was analyzed using descriptive method. The analyzed information was then presented using frequency tables, percentages, charts and graphs. Conclusions were then drawn based on the findings and recommendations made appropriately. The findings revealed that organizational resources, environmental dynamics, organizational leadership and culture strongly influenced the choice of competitive strategies adopted by the transport SACCOs in Nyeri Central District. Adoption of modem information technology among SACCOs was strongly recommended among Other recommendations.