A survey of alternative strategy considerations within the Banking industry in Kenya: A case of Kenya Commercial Bank
Omolo, Steven Onyango
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The selection of a suitable strategic option is not an easy decision, involving a lot a lot of complex consideration. Several factors affect the choice of strategic option. They include both tangible and intangible elements. The aim of this study will be to assess factors affecting choice of strategy by Kenya commercial bank. The specific objectives of the study will be to find out how technology affect choice of strategy, to establish the effects of organizational culture on the choice of strategy, to examine to what extent does organizational resources affect choice of strategy, to determine the relationship between top management preferences and the choice of strategy and to find out how industry competition affect choice of strategy. The population under study will comprise of 505 KCB staff from credit, operations, information technology, research, innovation and strategy and human resources divisions of Kenya commercial in Nairobi. A sample of 252 staff will be drawn using stratified sampling. The study will sought to assess factors affecting choice of strategy, specifically on information technology, organizational culture, industry competition, organizational resources and top management preferences. Each respondent will fill and submit a structure questionnaire that will be posted on the KCB divisional intranet web page. The researcher will use statistical data analysis programme (SPSS) to carry out data analysis to describe the relationship between the dependent variable (strategy choice) and the independent variable, information technology, organizational resources, organizational culture, industry competition and top management preferences. Finding will be presented by way of charts, graphs and tables. The researcher will take 21 weeks to complete the work.