Analysis of factors influencing efficient value chain management strategies in the dealership telecommunications industry: a case of selected firms in Nairobi
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Date
2013-01-03
Authors
Alukwe, Gamaliel Hassan
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Abstract
It is the goal of almost every privately owned company to increase profitability. This
is essentially achieved through two ways: reducing the cost base and increasing
revenue. The paradox is that by cutting of costs in the short term it often results in a
reduction in revenue earning ability in the longer term. In the same manner, a drive to
increase revenue in the longer term often results in an increase in costs in the short
term. This study analysed the factors influencing efficient value chain management
strategies thus enabling firms to identify both the areas of huge cost that make little or
no contribution to business performance and the prospects for opportunity that were
worth financing. The study employed descriptive research design. Stratified random
sampling techniques were utilized to identify the target population. The researcher
made use of both secondary and primary data where the data collection instrument
used was questionnaires which were mostly structured or closed ended. Some
elements of open ended questions were used to give a greater depth of response.
Document analysis was also effectively utilised. The study will show that human
resource management, infrastructure, technology development and procurement are
variables influencing efficient value chain management strategies in the Dealership
telecommunication industry. In particular human resource management was ranked
first of the four variables by a majority of respondents while procurement was ranked
last.