Investigating fastors that influence impact of corporate social responsibility programmes in KCA University
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Date
2012-06-28
Authors
Ngumo, Harun Mubeu
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Abstract
The purpose of this study is to investigate the factors that influence Corporate Social responsibility in KCA University. CSR is a concept with a growing currency within Kenya and around the globe. CSR is a concept that frequently overlaps with similar approaches such as corporate sustainability, corporate sustainable development, corporate responsibility and corporate citizenship. CSR has three facets. The first is obeying the letter and the spirit of the law being ethical, transparent and fair and having integrity. A second aspect is mitigating or remedying any operational harm that companies do, particularly environmental harm that is also an important part of being a responsible company. A third aspect, related to mitigating harm, is sustainable development. Other specific objectives include employee satisfaction and relations, Promotion of corporate image and reputation, environmental and legal issue, and welfare and societal concern. The study is considered important to various stakeholders including the government, management of KCA University and other researchers. The research will adopt a descriptive research design and the population size will be 150 that will University management staff, Fulltime Degree Student and SME's. A sample size of 60% will be drawn from the population; a systematic random sampling technique will be used to select the respondents. Data will be collected by use of questionnaire method which will have both closed and open ended questions. Data will be analyzed using descriptive statistics analysis frequency distribution tables, means, mode and standard deviation. At the end of this study the researcher hopes to investigate the factors that influence impact of Corporate Social responsibility in KCA University. In addition it will establish how Staff satisfaction and relation, Promotion of corporate image, environmental and legal issue, and welfare and societal concern contribute to its CSR efforts.
Description
Department of Business Administration, 53 p. The HD 60.5 .K4N44 2011
Keywords
Social responsibility of business --Kenya--KCA University, Social marketing --Kenya--KCA University