An investigation of the corporate social responsibility of the paint manufacturing sector towards HIV/AIDS pandemic. A case of Crown Berger Kenya Limited

Abstract

HIV and AIDS is the most devastating epidemic in the 21st century and most countries especially in Sub-Saharan Africa are finding it hard to cope with the epidemic. In Kenya, HIV and AIDS has become a key business and development concern. The pandemic continues to have adverse effects not only to humanities but also to the paint manufacturing sector in the country. HIV and AIDS impact to the community are by their very nature detrimental to markets through which the paint manufacturing sector survives. This in turn means declining purchasing power, declining labour productivity, declining profits; which adds up to increased cost of doing business.

The purpose of this study was to investigate the Corporate Social Responsibility (CSR) of the paint manufacturing sector towards the HIV and AIDS pandemic. CSR towards HIV and AIDS has becoming an integral part of the programs and activities, among paint manufacturing firms in many countries in the control and management of HIV and AIDS. It has not only become a key component of both HIV prevention and care programs but also the gateway to prevention and care. It led to development of effective and accessible medical supportive interventions for employees living with HIV and AIDS.

The study adopted a descriptive survey designs, where a structured and semi structured questionnaire will be used to collect data. Purposive sampling technique will be used. Stratified random sampling will be used in selecting the 141 sample, comprising Crown Berger company employees. All data from the study will be analyzed using the Statistical Package for Social Sciences (SPSS) and the Microsoft Excel package after being coded. Descriptive statistics will be used to analyze the data for all variables in the questionnaire.