The Impact of Remote Working on the Profitability of Small and Medium-Sized Enterprises in Nairobi City County
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Date
2025-01-24
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INTERNATIONAL JOURNALS OF ACADEMICS & RESEARCH
Abstract
The practicality of remote working in small and medium-sized enterprises that make up the bulk of Kenyan businesses and
employ a significant proportion of the population is yet to be extensively researched on. This study examined the impact of
remote working on the profitability of small and medium-sized businesses in Nairobi City County using an experimental
research design. Primary and secondary qualitative and quantitative data were collected using a questionnaire and from
business records and analysed for mean and variance to determine whether remote working does indeed impact small and
medium-sized enterprises’ profitability. A comparison of any changes in the profitability variables between businesses which
implemented remote working and those which did not informed whether remote working has an impact on profitability. The
study revealed a growing trend of remote working among Nairobi's SMEs, with the majority offering this option,
predominantly through hybrid models. In conclusion, remote work offered both opportunities and challenges for SMEs in
Nairobi. Its success hinged on addressing technological limitations, fostering clear communication, and ensuring adequate
support for remote workers. The study recommended that SME managers invest in reliable technology infrastructure, offer
training and support for employees, and establish clear expectations and communication channels
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Kaloki, M. M., & Kimunio, I. (2024). The impact of remote working on the profitability of small and medium-sized enterprises in Nairobi City County. IJARKE Business & Management Journal, 7(2). International Journals of Academics & Research. https://doi.org/10.32898/ibmj.01/7.2article03