MST-Commerce
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Recent Submissions
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Financial Risk Management and Profitability of Local Private Commercial Banks in Kenya
(Kenyatta University, 2022)Commercial banks are responsible for providing financial services thus form part of the backbone of an economy. While providing the financial service, they are exposed to various financial risks. Risks have adverse cost ... -
Marketing Mix and Customer Loyalty in Commercial Banks in Kericho County, Kenya
(Kenyatta University, 2019-06)Banking sector have had high competition in Kenya due to large number of commercial banks and rising increase of Micro Finance Institution as well as Saving and Credit Cooperative Societies. Customer loyalty is inevitable ... -
Investigation of challenges facing accessibility of credit from commercial banks for financing agricultural sectors in Kenya: (a survey of commercial banks in Nyeri county)
(Kenyatta University, 2015)Accessibility of credit is vital for the development of any sector in the country. There has been a big challenge in the country in financing the agricultural sector. The research study aims at analysing the various ... -
Factors influencing customer demand for automated teller machine services in Nairobi: the case of Standard Chatered and Barclays Banks of Kenya
(2012-04-17)This study aimed at establishing the factors influencing individual customer demand for ATM services in Standard and Barclays banks in Nairobi. The driving force for this study was that since the introduction of the ... -
Factors that affect production and marketing of strawberries in Kenya
(2012-04-10)Horticulture, especially cut flowers, French beans, off-season strawberries, fruits and vegetables are increasingly becoming an important component of our domestic as well as foreign trade. The future demand for bulk sales ... -
An investigation into the effects of employee downsizing on business organizations in Kenya
(2012-04-05)Employee downsizing is a complex and pervasive phenomenon that has drawn the attention of most Kenyans. It is a phenomenon that strikes fear and anxiety in the minds of many Kenyan employees. It has actually become a ... -
An investigation into factors affecting the performance of retail shop business in Kenya: a case of Suba district, Nyanza.
(2012-04-05)Retail shop business is one, which is in both the consumers, and the government rely upon so much and therefore cannot be neglected. The location of the retail shops is spread in the whole country ranging from the urban, ... -
Analysing the training needs of personnel working in the media and how they can be met: a case study of Kenya Institute of Mass Communication {K.I.M.C.}
(2012-04-05)Training is a process characterized by the acquisition of specific skills or knowledge in order to perform specific tasks. The objective of training is improved overall organisational performance. The purpose of ... -
An investigation into the factors that influence the effectiveness of the manufacturing and marketing of furniture products and possible ways of improving their performance: the case of Gikomba, Kariobangi and Mathare areas of Nairobi province
(2012-04-03)The informal sector enterprises will emerge in the next century as a major source of resource mobilization in Kenya. Their capacities to absorb employment and optimal performance will depend on the sort of incentives and ... -
Factors that affect production and marketing of mangoes in Kenya: a case of Maragua ridge location in district of central province
(2012-03-29)The horticultural industry is the fastest growing industry in Kenya. This growth has been supported by agriculture research both from the local and from abroad. Small-scale growers in Kenya have benefited from public ... -
"Exhibition" a new kind of retailing: an investigation of factors influencing its spread in Kenya: a case study of freemark Kenya limited
(2012-02-21)The small-scale enterprises contribution to the growth of the national economy continues to assume increasing importance especially in job-creation. One such enterprise is the area of ''exhibitions''. These ... -
Competitions as a consumer sales promotion technique: an analysis of their impact on the performance of companies in the Kenyan oil industry
(2012-02-21)With liberalization of the Kenyan oil industry, multinational oil companies like Caltex Oil Kenya, Mobil Oil Kenya, Total Kenya, Shell and BP Kenya and Agip Kenya have faced stiff competition from upcoming independent or ... -
Analysis of retailing of wines and spirits: a case of retail outlets in Nairobi: Eastlands
(2012-02-21)The main purpose of this study was to investigate the status of wines and spirits business in retail outlets in Nairobi Eastlands. Retailers are expected to offer these products in small enough quantities for individual ... -
The impact of liberalization on marketing practices in Kenya: a case study of textiles industry
(2012-02-21)Whereas liberalization has opened doors for investment and trade opportunities as well as facilitated an outward drive for exports markets, it has also spelled trouble for many firms particularly in the manufacturing sector. ...
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Financial Risk Management and Profitability of Local Private Commercial Banks in Kenya
(Kenyatta University, 2022)Commercial banks are responsible for providing financial services thus form part of the backbone of an economy. While providing the financial service, they are exposed to various financial risks. Risks have adverse cost ... -
Marketing Mix and Customer Loyalty in Commercial Banks in Kericho County, Kenya
(Kenyatta University, 2019-06)Banking sector have had high competition in Kenya due to large number of commercial banks and rising increase of Micro Finance Institution as well as Saving and Credit Cooperative Societies. Customer loyalty is inevitable ... -
Investigation of challenges facing accessibility of credit from commercial banks for financing agricultural sectors in Kenya: (a survey of commercial banks in Nyeri county)
(Kenyatta University, 2015)Accessibility of credit is vital for the development of any sector in the country. There has been a big challenge in the country in financing the agricultural sector. The research study aims at analysing the various ... -
Factors influencing customer demand for automated teller machine services in Nairobi: the case of Standard Chatered and Barclays Banks of Kenya
(2012-04-17)This study aimed at establishing the factors influencing individual customer demand for ATM services in Standard and Barclays banks in Nairobi. The driving force for this study was that since the introduction of the ... -
Factors that affect production and marketing of strawberries in Kenya
(2012-04-10)Horticulture, especially cut flowers, French beans, off-season strawberries, fruits and vegetables are increasingly becoming an important component of our domestic as well as foreign trade. The future demand for bulk sales ... -
An investigation into the effects of employee downsizing on business organizations in Kenya
(2012-04-05)Employee downsizing is a complex and pervasive phenomenon that has drawn the attention of most Kenyans. It is a phenomenon that strikes fear and anxiety in the minds of many Kenyan employees. It has actually become a ... -
An investigation into factors affecting the performance of retail shop business in Kenya: a case of Suba district, Nyanza.
(2012-04-05)Retail shop business is one, which is in both the consumers, and the government rely upon so much and therefore cannot be neglected. The location of the retail shops is spread in the whole country ranging from the urban, ... -
Analysing the training needs of personnel working in the media and how they can be met: a case study of Kenya Institute of Mass Communication {K.I.M.C.}
(2012-04-05)Training is a process characterized by the acquisition of specific skills or knowledge in order to perform specific tasks. The objective of training is improved overall organisational performance. The purpose of ... -
An investigation into the factors that influence the effectiveness of the manufacturing and marketing of furniture products and possible ways of improving their performance: the case of Gikomba, Kariobangi and Mathare areas of Nairobi province
(2012-04-03)The informal sector enterprises will emerge in the next century as a major source of resource mobilization in Kenya. Their capacities to absorb employment and optimal performance will depend on the sort of incentives and ... -
Factors that affect production and marketing of mangoes in Kenya: a case of Maragua ridge location in district of central province
(2012-03-29)The horticultural industry is the fastest growing industry in Kenya. This growth has been supported by agriculture research both from the local and from abroad. Small-scale growers in Kenya have benefited from public ... -
"Exhibition" a new kind of retailing: an investigation of factors influencing its spread in Kenya: a case study of freemark Kenya limited
(2012-02-21)The small-scale enterprises contribution to the growth of the national economy continues to assume increasing importance especially in job-creation. One such enterprise is the area of ''exhibitions''. These ... -
Competitions as a consumer sales promotion technique: an analysis of their impact on the performance of companies in the Kenyan oil industry
(2012-02-21)With liberalization of the Kenyan oil industry, multinational oil companies like Caltex Oil Kenya, Mobil Oil Kenya, Total Kenya, Shell and BP Kenya and Agip Kenya have faced stiff competition from upcoming independent or ... -
Analysis of retailing of wines and spirits: a case of retail outlets in Nairobi: Eastlands
(2012-02-21)The main purpose of this study was to investigate the status of wines and spirits business in retail outlets in Nairobi Eastlands. Retailers are expected to offer these products in small enough quantities for individual ... -
The impact of liberalization on marketing practices in Kenya: a case study of textiles industry
(2012-02-21)Whereas liberalization has opened doors for investment and trade opportunities as well as facilitated an outward drive for exports markets, it has also spelled trouble for many firms particularly in the manufacturing sector. ... -
The factors affecting demand for commercial paper as a short term source of finance for publicly quoted companies
(2012-02-21)Critical to optimal financing decisions is the identification of the sources of financing both long and short term source of financing both long and short term. Sources of finance may include; share capital whose cost is ... -
Factors influencing the quality of services provided by Savings and Credit Coopretive Societies in Igembe South district
(2011-08-23)In the modem business world, it is important for any organization, whether profit or nonprofit, governmental or private to mind about quality it provides to its customers. Organization's capability to provide conforming ...
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