Business Process Operations and Performance of Carrel Technologies, Kenya
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Date
2022-06
Authors
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Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
The increased global competition rate has reduced the product life eyele. An
organization must find out ways to cut a niche within the industry, Carrel technologies
in Kenya helps organizations find the optimal investment and maintenance spend for
their technology requirements, in alignment with strategic objectives. However, due
to the competitive nature of the market, there is an increasing pressure being put on
the Carrel technologies which has negatively affected its performance. Henee, the
study sought o investigate the effect of Business Process Operations practices on the
performance of the performance of carrel technologies, Kenya. The specific objectives
were 1o determine the influence of innovation, customer orientation, continuous
improvement, marketing and sales on the performance of carrel technologies, Kenya.
The study findings would be valuable to the management of Carrel Technologies, the
Government, policy makers, and Academicians, The study was anchored to the
following theories; the Task fit theory, Contingency theory, dynamic capabilities
theory and resource based theory. The research design that guided the study was
descriptive. The study’s total sample size was 45 senior managers at Carrel
Technologies, Head of Business Units, Managers, and Head of Department, working
within the organization. This study was census study. Primary data was obtained by
use of a structured questionnaire whereas secondary data on performance was sourced
from the organization's management reports, Information Communication Technology
journals, and Technology Reviews. Data was summarised, coded, tabulated, and
analysed using descriptive statistics. Constant validity, face validity, and content
validity were undertaken. A reliability test was done by use of Cronbach's alpha.
Quantitative data was analysed by using descriptive and inferential statistics, Tables
and figures which were accompanied by detailed explanations to put the data into
context were used in data presentation. The study established that innovation, customer
orientation, continuous improvement and marketing and sales positively and
significantly influenced the Carrel Technologies’ performance. The study concluded
that innovation act as a catalyst that can makes the organization grow and helps it to
adapt in the marketplace. The customer orientation is modern marketing philosophy
guiding managers in carrying undertaking marketing endeavours in was resulting into
optimum client satisfaction. The continuous improvement approach’s focus is to drive
efficiencies to optimize labor productivity, improve customer service and product
quality and eliminate waste. Sales and marketing have the responsibility to attract,
nurture and close deals thus they should be on a similar page regarding who they
should get in touch with. The study recommended that the organization should make
sure that they understand truly their client needs and establish collaborative
associations with their business partners. The organization should give a definition of
client needs from client’s point of view and also do everything possible in meeting the
target clients’ expectations. In order to improve the continuous improvement, the
organization should empower their employees in making day to day continuous
improvement part of their own daily work. The organization needs to know who it’s
targeting. Who is the person who would most likely buy its product and buy it
immediately.