Effect of Structure Fit on the Performance of Insurance Firms in Nairobi City County- Kenya
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Date
2023
Authors
Muiruri, TerryWinnie Wambui
Muchemi, Anne Wambui
Journal Title
Journal ISSN
Volume Title
Publisher
IJIRAS
Abstract
Abstract: This study sets out to determine the effect of structure fit on performance of insurance firms in Nairobi City
County. The study adopted both descriptive and explanatory research designs. A total of 55 registered insurance firms in
Nairobi City County were targeted. A population of 521 general managers, underwriting managers, claims managers and
marketing managers from the 55 registered insurance firms and employees who were not in management were targeted. A
sample size of 226 respondents was purposively and randomly sampled. Questionnaires were the data collection tools
where drop and pick later approach was used. Content validity was ensured by discussing the questions in the
questionnaire with the supervisor while a Cronbach’s Alpha of 0.7 or above was regarded sufficient to quantify the
reliability of the data collection tool. Descriptive analysis was done while inferential statistics involved linear regression.
The correlation results showed a positive and significant linear correlation between structure fit (r=0.862, p=0.000) and
performance of insurance firms. The regression results show a positive and significant effect of structure fit (β = 0.096,
Sig. = 0.000) on performance of insurance firms which implies that structure fit affects performance of insurance firms
positively. Though the strategic fit components are interrelated and have effect on the performance of insurance firms
structure fit weighs more on the influence. Therefore, the study recommends that organizations should continuously work
towards attaining structure fit because it affects profitability, customers’ loyalty, customers’ satisfaction and market share
of insurance firms.
Description
Article
Keywords
insurance firms, structure fit, strategic fit, organization performance
Citation
Muiruri, T. W., & Muchemi, A. W. Effect Of Structure Fit On The Performance Of Insurance Firms In Nairobi City County-Kenya.