The Moderating Effect of Business Intelligence on the Relationship between Organizational Characteristics and the Organizational Performance of Deposit-Taking Savings and Credit Cooperative Societies (Saccos) in Nairobi City County, Kenya

Abstract

Deposit-taking credit cooperatives and other commercial should deliberately position themselves to all the more likely serve their clients and support a strategic advantage in the present cutthroat worldwide market. To acquire an upper hand, the financial sector has focused on Business Intelligence to improve organizational performance. Therefore, the overall aim that was to probe the moderating effect of business intelligence on the relationship between organizational characteristics and the organizational performance of deposit-taking savings and credit cooperative societies (Saccos) in Nairobi City County, Kenya. The study particularly inquired how business intelligence moderates the influence of corporate strategy, structure, culture and business process on the performance of Saccos in Nairobi County, Kenya. The research was conducted using a descriptive design method. The study populace included all 38 deposit-taking Saccos in Nairobi County. To choose research participants, the study utilized a proportionate random sampling technique. Participants were given self-administered questionnaires to provide data. The completed self-administered questionnaires duly filled were coded as figures and descriptive analysis was used to describe the perceived level of corporate strategy, structure, culture, business process and organizational performance of Saccos in Nairobi County, Kenya. Pie charts and tables were used to display the findings. Inferential analysis was carried out using multiple linear regressions to investigate the correlation between business intelligence (BI) and organizational performance. The findings observed that corporate strategy, structure, culture and business process considerably impacts the performance of Saccos in Nairobi County, Kenya in a positive manner. As a result, the BI systems must be properly linked with the organization’s business strategy and core competencies in order to fulfill their full potential in planning effectiveness.