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dc.contributor.authorKibor, Joy
dc.contributor.authorMutuku, Morrisson
dc.contributor.authorTumut, Joshua
dc.date.accessioned2022-11-03T08:19:38Z
dc.date.available2022-11-03T08:19:38Z
dc.date.issued2022-10-25
dc.identifier.citationKibor, J., Mutuku, M. & Tumuti, J. (2022). Information Integrity and Business Sustainability of Mobile Telecommunication Firms in Kenya. East African Journal of Business and Economics, 5(1), 308-317. https://doi.org/10.37284/eajbe.5.1.910en_US
dc.identifier.issn2707-4250
dc.identifier.issn2707-4269
dc.identifier.urihttp://ir-library.ku.ac.ke/handle/123456789/24370
dc.descriptionA Research Article in the East African Journal of Business and Economicsen_US
dc.description.abstractThe growth and sustainability of any business enterprise require that organisations get more contacts and information regarding their business processes into their database. However, having poor quality data can risk the firm frustrating its leads with inaccurate messaging and delivering bad experiences, which may end up discouraging customers from consuming the organisation’s products, thus affecting the profitability and sustainability of the firm. From this background, the current paper sought to examine the influence of information integrity on the business sustainability of mobile telecommunication firms in Kenya. The paper was theoretically underpinned by the Unified Theory of Acceptance and Use of Technology. The target population was drawn from three mobile telecommunication firms with an accessible population of 1,177 employees. The study relied on stratified random sampling techniques to select 299 respondents. Primary data was obtained through a semi-structured questionnaire. Data were analysed by the use of descriptive and inferential analysis methods. The results revealed a significant positive relationship between information integrity and the sustainability of mobile telecommunication firms in Kenya. The study concluded that information integrity influenced the sustainability of mobile telecommunication firms in Kenya.en_US
dc.language.isoenen_US
dc.publisherEASOen_US
dc.subjectInformation Integrityen_US
dc.subjectBusiness Sustainability of Mobile Telecommunicationen_US
dc.subjectKnowledge Management Systems Firms In Kenya.en_US
dc.titleInformation Integrity and Business Sustainability of Mobile Telecommunication Firms in Kenyaen_US
dc.typeArticleen_US


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