Strategy Implementation Capabilities and Performance of Nairobi Securities Exchange(NSE)in Kenya

Abstract

Firm’s strategy implementation capabilities such as resource allocation, technological, marketing and management enable an organisation gaincompetitive advantage.The various studies done are inconclusive onhow strategy implementation capabilities’ affect firm performance. The overall objective of the research,therefore,was to determine the effect of the strategy implementation capabilities on the performance ofNSE. The specific objectives are to determine how resources allocation capabilities of affect NSE performance, to assess how technological capabilities affect NSE performance, to ascertain the effect of the marketing capabilities on NSE performance and tofind out how management capabilities influencethe NSE performance. The theories that underpinthis study are the dynamic capabilities (DC) theory, the resource-based view (RBV) theory and the McKinsey7-s model. The target population was the 62NSE staff. Theanalysis used adescriptive survey design and data collected usingsemi-structured questionnaire.Descriptive statistics such as standard deviations, frequencyand mean and the inferential statistics were used and the final analysed data presented in tables, charts, graphs. Based on these results, all the null hypotheseswere rejected, since they had a lower p-value (p<0.05) as the findings were statistically significant.The study concluded that the NSE commits the available resources fully as indicated by resource distribution, optimal resource commitment, responsible deployment,and budget-strategy alignment. It was further concluded that the company enhanced technological capabilities through proper management of ICT infrastructure, having right systems and cyber security posture. The study concluded that,the firm had sound marketing capabilities as portrayed by enhanced communication with stakeholders, having products that are customer centredandhaving an effective go to market strategy. The study finally concluded that NSE has enhanced management capabilities among its staff through trainings and coaching programs. The recommendation was that further research be done about variables which affect performance significantly.