Strategy Implementation Practices and Performance of Commercial Banks in Kenya: The Case of Guaranty Trust Bank Kenya Limited
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Date
2021
Authors
Shichenga, Ben
Njuguna, Reuben
Journal Title
Journal ISSN
Volume Title
Publisher
Sage Global Publishers
Abstract
The general objective of the study was to establish the impact of strategy implementation
practices on performance of commercial banks in Kenya: A case of Guaranty Trust Bank Kenya.
Specific objectives were to examine the effect of top management support, strategic
communication, strategic evaluation and strategic change on performance of commercial banks
in Kenya. This study was conducted using a descriptive research design. The target population
was 168 management level employees at GTBank. Stratified random sampling technique was
used in choosing the sample size from the target population. The sample size was 118
respondents. Data was collected using questionnaires. A pilot study was conducted to determine
the validity and reliability of the research instrument. Data collected was analyzed using
descriptive statistics and inferential statistics. Cross tabulations, chi-square tests and metric
measures were used in the analysis. The descriptive statistical tools helped in describing the data
and determining the respondents’ degree of agreement with the various statements under each
factor. Descriptive statistics and regression analysis were carried out, analyzed and tabulated.
The study found that top management support has a positive significant influence on
performance of commercial banks in Kenya; strategic communications have a positive
significant influence on performance of commercial banks in Kenya; strategic evaluation
positively and significantly influences performance of commercial banks in Kenya and strategic
change has positive influence on performance of commercial banks in Kenya. The study
therefore recommends top management in commercial banks to ensure that they support any
implementation taking place in the organization. It is also important for top managers and other
supervisors to ensure that they provide immediate/timely feedback. In addition, commercial
banks need to conduct frequent internal audits; this will help the bank to see its progress and also
the information obtained from the audit can be used to make informed decisions.
Description
An Article Published in Int. Journal of Social Sciences Management and Entrepreneurship
Keywords
Strategy Implementation Practices, Performance, Top Management Support, Strategic Communication, Strategic Evaluation, Strategic Change