Competitive Strategies and Performance of Smess in Mombasa County
Loading...
Date
2020-06
Authors
Mohamed, Rukia Ali
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
The competitive business environment has forced organizations to engage in complex
business decisions which require competitive strategies. Competitive strategies gives a strong
influence towards firms’ success. The purpose of this study was to determine the influence of
competitive strategies on the performance of SMEs in Mombasa County. The total population
involved a total 19708 SMEs. Due to the big size of the target population a sample size of
202 SMEs was used for the study. The study was guided by four objectives; to establish the
effect of Cost leadership strategy on the performance of small and medium enterprises in
Mombasa County, to determine the effect of Differentiation strategy on the performance of
small and medium enterprises in Mombasa County, to establish the effect of focus strategy on
the performance of small and medium enterprises in Mombasa County and to determine the
effect of product innovation on the performance of small and medium enterprises in
Mombasa County. The data collected was analyzed using SPSS and descriptive and inferential
statistics was conducted. The results are presented using charts, tables and graphs. Multivariate
regression model and path analysis technique was used to show the relationship between the
independent variables and the dependent variable. The findings revealed that the competitive
strategies adopted by this study positively and significantly affect the performance of SMEs
in Mombasa County. Based on the findings this study concluded that competitive strategies
adopted all positively and significantly influence the performance of SMEs in Mombasa
County. The study hence recommended that the managements of SMEs in Mombasa should
consider adopting competitive strategies as a way of increasing their competitiveness and
improving their performance since this study found that these competitive strategies
positively and significantly influence performance.
Description
A Research Project Submitted to the School of Business in Partial Fulfillment of the Requirements for the Award of the Degree of Master of Business Administration (Strategic Management) of Kenyatta University, June 2020
Keywords
Competitive Strategies, Smess, Mombasa County