Strategic Management Practices and Performance of Supermarkets in Nakuru County, Kenya.
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Date
2021
Authors
Kanano, Adan Guyo
Wanjira, Jane
Journal Title
Journal ISSN
Volume Title
Publisher
International Academic Journals
Abstract
The supermarkets are facing numerous
challenges that impact on their
performance. To address these challenges,
the supermarkets have explored different
strategies to drive their organizational
performance. The general objective of this
study was to examine the influence of
strategic management practices on
performance of supermarkets in Nakuru
County, Kenya. The study was guided by
the following specific objectives; to
examine the effect of strategy formulation,
strategy implementation and strategy
evaluation on performance of supermarkets
in Nakuru County, Kenya. This study was
guided by three theories, namely; strategic
choice theory, open systems theory and the
agency theory. The study used descriptive
research design. The study targeted the 12
supermarkets within Nakuru Town and 100
managers participated in the study. The
study concluded that there was a positive
relationship between the three strategic
management practices and supermarket
performance in Nakuru town. It was further
found out that strategy formulation had the
highest influence on performance of
supermarket. The study found that carrying
out assessment of formulated strategies was
the most cited aspect of strategy
formulation in supermarkets in Nakuru.
This study concluded that strategy
formulation had the capacity to contribute
to a higher level of performance in
supermarkets The study further
recommends that supermarkets should
efficiently manage risk associated with its
investments in order to effectively
implement the formulated strategies.
Description
A research article published in International Academic Journal of Human Resource and Business Administration
Keywords
Strategy Formulation, Strategy Implementation, Strategy Evaluation, Organizational Performance
Citation
Kanano, A. G., Wanjira, J. (2021). Strategic management practices and performance of supermarkets in Nakuru county, Kenya. International Academic Journal of Human Resource and Business Administration, 3(9), 385-399