Strategic Responses and Organizational Performance of Public Universities in Nairobi County, Kenya
Loading...
Date
2020
Authors
Kathenya, Charles Murimi
Ndegwa, Pirscilla W.
Oringo, James Odhiambo
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Scientific Engineering and Science
Abstract
— Strategic responses enable organizations to maximize on their core competencies to be able to provide value adding goods and
services. Organizations that embrace strategic responses have a better performance compared to those that fail to implement strategic
responses. Public universities in Kenya have been experiencing rapidly changing environmental circumstances and these institutions need to
change their tactics to increase their performance in the competitive environment. The main objective of this study was to establish the
relationship between strategic responses and organizational performance of public universities in Kenya. The specific objectives of this study
was; to establish the influence of technology adoption on organizational performance of public universities in Kenya; to determine the influence
of market expansion on organizational performance of public universities in Kenya; to assess the influence of cost cutting strategies on
organizational performance of public universities in Kenya; and to establish the moderating effect of organizational culture on the relationship
between strategic responses and organizational performance of public universities in Kenya. The study employed a descriptive design. The study
target population was 150 staff members from selected public universities in Nairobi County that were; KU, UoN and TUK. The sampling frame
was university administrators, lecturers, non-teaching staff, and students in these chartered public universities in Kenya. The sample size for the
study was 30 respondents picked randomly. Validity of the questionnaire was achieved through expert opinion while reliability was measured
using the Cronbach’s alpha coefficient value of above 0.7. The research data was analysed using both descriptive and inferential statistics with
the help of the statistical package for social sciences. Data was presented in form of tables, charts and graphs. The findings from the study was
of value to the management and staff of public universities in Kenya to enable them adopt the best strategies, the government in policy
formulation, and academicians and researchers may find the research useful as it will be a point of reference and add to the existing body of
knowledge. The study recommended that further studies should be undertaken to incorporate other strategic responses such as product
innovation, downsizing and divesting in order to find out their impact on performance of public universities. The study also provided an area for
further study in that, a comparative study could be done on other strategic response measures that may affect public universities' performance
and Private universities in Kenya.
Description
A research article published in International Journal of Scientific Engineering and Science International Journal of Scientific Engineering and Science
Keywords
Strategic Responses, Organizational Performance
Citation
Kathenya, C. M., Ndegwa, P. W., & Oringo, J. O. Strategic Responses and Organizational Performance of Public Universities in Nairobi County, Kenya.