Competitive Intelligence Practices and Performance of Airlines in Kenya:Case of Air Kenya Express Limited
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Date
2018
Authors
Ndegwa, Mary Muthoni
Muathe, Stephen
Journal Title
Journal ISSN
Volume Title
Publisher
International Knowledge Sharing Platform
Abstract
The airline industry in Kenya has been described by industrious operational wastefulness and poor financial
performance. These shortcomings have been linked to poor adaption of competitive intelligence strategies by the
airline companies. The aim of this study was to investigate the influence of competitive intelligence practices on
the performance of Airlines in Kenya. Specifically, the study sought; to establish the connection between product
intelligence practices and performance of Air Kenya Express Ltd; to explore whether markets intelligence
practices affect the performance of Air Kenya Express Ltd; to survey whether technology intelligence practices
influence performance of Air Kenya Express Ltd; and to establish the impact of strategic alliance intelligence
practices on performance of Air Kenya Express Ltd. The study employed a descriptive research design. The
study target population was 150 employees of Air Kenya Express Limited head office in Nairobi. A sample of
25% was selected from within each group in proportions using stratified random sampling method to select 38
respondents. Questionnaires which contained both open and close-ended questions were used. Descriptive
analysis was used to analyze the data collected, which included both qualitative and quantitative data. For further
analysis of responses, tables and figures were used. Relationship between variables and their strength was shown
using multiple regression analysis. The study findings revealed that the four independent variables explain
84.6% of the performance of Air Kenya Express Kenya Limited as shown by the R squared. The regression
results revealed that market intelligence, product intelligence, technological intelligence and strategic alliance
intelligence strategies has a positive and significant influence on performance of Airlines in Kenya. The findings
of the study will enable Airline management to comprehend the significance of competitive intelligence and how
extraordinary firms can accomplish competitive advantage. The study findings will also contribute greatly in the
formulation of policies on competitive intelligence practices.
Description
A research article published in European Journal of Business and Management
Keywords
competitive intelligence practices, performance, airlines
Citation
Ndegwa, M. M., & Muathe, S. Competitive Intelligence Practices and Performance of Airlines in Kenya: Case of Air Kenya Express Limited.