PHD-School of Business
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This collections contains bibliographic information and abstracts of PHD theses and dissertation in the School of Business held in Kenyatta University Library
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Online Marketing Strategies and Market Performance of Registered Tours and Travel Agencies in Nairobi City County, Kenya
(Kenyatta University, 2023)Kenya's Vision 2030 strives to craft the country into middle-income industrialized country by improving access and strengthening economic development of the tourism industry. However, the market shares of tours and travel ... -
Efficacy of Destination Promotion Strategies on Domestic Tourism Performance in Mombasa County, Kenya
(Kenyatta University, 2023)Domestic tourism is critical as it helps cushion the tourism sector against uneven demand resulting from international tourism. The variation of international tourism is as a result of an increase in major security incidents, ... -
Human Resource Management Information Systems and Performance of Chartered Universities in Kenya
(Kenyatta University, 2023)Universities are striving to excel in the current competitive environment and therefore, performance is a fundamental goal. Despite the techniques employed by universities, their performance in relation to others regionally ... -
Psychological Contract and Performance of Academic Staff in Selected Public Universities in Kenya
(Kenyatta University, 2023)Globally, performance of academic staff in higher education institutions is seen as a very important driver of economic development through dissemination of knowledge. Concerns have been raised about the complexity of ... -
Marketing Mix and Country Brand Choice for Foreign Direct Investment in Kenya
(Kenyatta University, 2023)Decision by investors to locate a business internationally is determined by comparison of various countries as potential places for investment. Competition among countries and the increasing need for foreign direct investment ... -
Project Management Practices and Sustainability of Agribusiness Projects in Selected Counties in Kenya
(Kenyatta University, 2023)Concerns abound on the sustainability of most agribusiness projects a few years after implementation. Without sustainability, the projects do not attain the desired objectives while the resources expended in such endeavours ... -
Firm Resources and Performance of Deposit Taking Savings and Credit Co-Operative Societies in Nairobi City County, Kenya
(Kenyatta University, 2023)There has been a decline in the performance of deposit-taking savings and credit cooperatives in, Kenya as demonstrated through a drop in dividends payment rate in year 2021. This is worrying because the government of ... -
Occupational Stress Interventions and Performance of Academic Staff in Selected Public Universities in Kenya
(Kenyatta University, 2023)This study sought to investigate the effect of occupational stress interventions on the performance of academic staff in selected public universities. The study’s specific objectives, were; to identify the effect of primary ... -
Firm Characteristics and Liquidity of Microfinance Banks in Kenya
(Kenyatta University, 2023)The dynamism of the microfinance sector has benefited microfinance banks, resulting in significant transformation in the number of users served as well as the diversity of products and services offered. However, numerous ... -
Financing Practices and Access to Financial Services among Small and Medium Enterprises in Kenya
(Kenyatta University, 2022)Policy makers and scholars acknowledge the significance of small and medium enterprises in stirring the economic growth and development in developing and developed economies. In spite of the generally fast pace by which ... -
Information Technology Capability and Performance of Manufacturing Firms in Nairobi City County, Kenya
(Kenyatta University, 2022)Although manufacturing firms support economic development, wealth creation and poverty alleviation, a dismal performance has been reported. In Kenya, the share of gross domestic product (GDP) to manufacturing sector has ... -
Investment Decisions and Financial Performance of Nonfinancial Firms Listed at the Nairobi Securities Exchange,Kenya
(Kenyatta University, 2022)The expectations of any stakeholder in a firm at the end of a quarter or a financial year is to earn dividends. However, this may not always be the case, since the firm may occasionally post losses. Previous endeavors ... -
Information Technology Capability and Performance of Manufacturing Firms in Nairobi City County, Kenya
(Kenyatta University, 2022)Although manufacturing firms support economic development, wealth creation and poverty alleviation, a dismal performance has been reported. In Kenya, the share of gross domestic product (GDP) to manufacturing sector has ... -
Talent Management and Organizational Performance of Nairobi City County Government, Kenya
(Kenyatta University, 2022)County governments are not only expected to be efficient in service delivery to their citizenry but also to be compliant with the set regulations. Organization performance of county governments in Kenya is measured against ... -
Restructuring Strategies and Performance of Small and Medium Commercial Banks in Nairobi City County,Kenya
(Kenyatta University, 2022)Small and medium size commercials banks in Kenya have experienced performance challenges such as reduced market share, reduced pre-tax profit, declining gross loans and advances as well as increased ratio of gross ...
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Online Marketing Strategies and Market Performance of Registered Tours and Travel Agencies in Nairobi City County, Kenya
(Kenyatta University, 2023)Kenya's Vision 2030 strives to craft the country into middle-income industrialized country by improving access and strengthening economic development of the tourism industry. However, the market shares of tours and travel ... -
Efficacy of Destination Promotion Strategies on Domestic Tourism Performance in Mombasa County, Kenya
(Kenyatta University, 2023)Domestic tourism is critical as it helps cushion the tourism sector against uneven demand resulting from international tourism. The variation of international tourism is as a result of an increase in major security incidents, ... -
Human Resource Management Information Systems and Performance of Chartered Universities in Kenya
(Kenyatta University, 2023)Universities are striving to excel in the current competitive environment and therefore, performance is a fundamental goal. Despite the techniques employed by universities, their performance in relation to others regionally ... -
Psychological Contract and Performance of Academic Staff in Selected Public Universities in Kenya
(Kenyatta University, 2023)Globally, performance of academic staff in higher education institutions is seen as a very important driver of economic development through dissemination of knowledge. Concerns have been raised about the complexity of ... -
Marketing Mix and Country Brand Choice for Foreign Direct Investment in Kenya
(Kenyatta University, 2023)Decision by investors to locate a business internationally is determined by comparison of various countries as potential places for investment. Competition among countries and the increasing need for foreign direct investment ... -
Project Management Practices and Sustainability of Agribusiness Projects in Selected Counties in Kenya
(Kenyatta University, 2023)Concerns abound on the sustainability of most agribusiness projects a few years after implementation. Without sustainability, the projects do not attain the desired objectives while the resources expended in such endeavours ... -
Firm Resources and Performance of Deposit Taking Savings and Credit Co-Operative Societies in Nairobi City County, Kenya
(Kenyatta University, 2023)There has been a decline in the performance of deposit-taking savings and credit cooperatives in, Kenya as demonstrated through a drop in dividends payment rate in year 2021. This is worrying because the government of ... -
Occupational Stress Interventions and Performance of Academic Staff in Selected Public Universities in Kenya
(Kenyatta University, 2023)This study sought to investigate the effect of occupational stress interventions on the performance of academic staff in selected public universities. The study’s specific objectives, were; to identify the effect of primary ... -
Firm Characteristics and Liquidity of Microfinance Banks in Kenya
(Kenyatta University, 2023)The dynamism of the microfinance sector has benefited microfinance banks, resulting in significant transformation in the number of users served as well as the diversity of products and services offered. However, numerous ... -
Financing Practices and Access to Financial Services among Small and Medium Enterprises in Kenya
(Kenyatta University, 2022)Policy makers and scholars acknowledge the significance of small and medium enterprises in stirring the economic growth and development in developing and developed economies. In spite of the generally fast pace by which ... -
Information Technology Capability and Performance of Manufacturing Firms in Nairobi City County, Kenya
(Kenyatta University, 2022)Although manufacturing firms support economic development, wealth creation and poverty alleviation, a dismal performance has been reported. In Kenya, the share of gross domestic product (GDP) to manufacturing sector has ... -
Investment Decisions and Financial Performance of Nonfinancial Firms Listed at the Nairobi Securities Exchange,Kenya
(Kenyatta University, 2022)The expectations of any stakeholder in a firm at the end of a quarter or a financial year is to earn dividends. However, this may not always be the case, since the firm may occasionally post losses. Previous endeavors ... -
Information Technology Capability and Performance of Manufacturing Firms in Nairobi City County, Kenya
(Kenyatta University, 2022)Although manufacturing firms support economic development, wealth creation and poverty alleviation, a dismal performance has been reported. In Kenya, the share of gross domestic product (GDP) to manufacturing sector has ... -
Talent Management and Organizational Performance of Nairobi City County Government, Kenya
(Kenyatta University, 2022)County governments are not only expected to be efficient in service delivery to their citizenry but also to be compliant with the set regulations. Organization performance of county governments in Kenya is measured against ... -
Restructuring Strategies and Performance of Small and Medium Commercial Banks in Nairobi City County,Kenya
(Kenyatta University, 2022)Small and medium size commercials banks in Kenya have experienced performance challenges such as reduced market share, reduced pre-tax profit, declining gross loans and advances as well as increased ratio of gross ... -
Project Management Practices and Sustainability of Food Security Projects in Counties within Arid Lands, Kenya
(Kenyatta University, 2022)Despite the staggering economic, social and ecological costs of meeting food demand, the expected impacts of implementing food security projects have not been felt. Although inclination with execution related to food ... -
Financial Innovations and Financial Performance of Microfinance Banks in Kenya
(2022)The microfinance banks in Kenya have experienced a fluctuating and mixed performance between 2014 and 2020. For example, the financial performance measured in terms of pre-tax profits and return on assets was 1,002 million ... -
Knowledge Transfer Strategy and Performance of Medium Size Family Owned Businesses in Kenya
(Kenyatta University, 2022)Family owned medium businesses contribute significantly to Kenyan economic development. Despite this vital contribution, family owned medium enterprises have been performing poorly. Profits, sales growth, intergenerational ... -
First Mover Strategy and Performance of Selected Telecommunication Application Service Firms in Kenya
(Kenyatta University, 2022)Dynamics in the telecommunication sector are constantly changing hence telecommunication application service firms are experiencing declining performance. Rapid growth pace, threats from new entrants, adoption of new ... -
Participatory Management and Employees’ Performance in Selected Water Service Providers in Murang’a County, Kenya
(Kenyatta University, 2022)Globally, organizations are persistently considering methods to enlarge their companies in relations to employees‟ performance. Water service providers have addressed participatory management by involving their employees ...
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