Organizational Behavior and Performance in Kenya; A Case of Nairobi Bottlers Limited

Abstract

This study sought to find out the influence of organizational behavior on organizational performance among beverage manufacturing companies in Kenya with Nairobi Bottlers Limited being the case study. The objectives of the study was to determine the influence of leadership on the performance of Nairobi Bottlers Limited, to explore the influence of employee motivation on organizational performance of Nairobi Bottlers Limited, to establish how employee job satisfaction influences the performance of Nairobi Bottlers Limited and to evaluate the influence of group and team work on organizational performance of Nairobi Bottlers Limited in order for it to gain competitive advantage over its rivals in the franchise and industry. The study employed a descriptive research design to establish the extent to which the independent variables influence the dependent variable. The target population was all the employees of Nairobi Bottlers Limited who are 1300. 20% of the population was taken as the sample which is 260 employees. A step-wise regression model was used to analyze the data which was presented in tables, charts, percentages and graphs. The study established that the feedback received from respondents agrees with what they have actually achieved; the job is meaningful; respondents feeling lucky being paid for a job they like; respondents enjoy the discussion of their organization with people outside the organization; group and team work significantly affects performance of an organization. The study concludes that organizational leadership significantly influences performance; employee motivation significantly affects performance of a firm; Job satisfaction has significant effect on performance of an organization; group and team-work significantly affects performance of an organization. The findings of the study would contribute to the existing knowledge in organizational management and to increasing performance standards amongst the management professionals and the entire industry through behaviour modification thus providing a competitive edge. The study recommends that the management team of Nairobi Bottlers should strengthen their leadership styles so as to motivate employees. The human resource department of Nairobi Bottlers and all companies generally in Kenya should ensure that jobs are meaningful to their employees through job rotations and job enrichments; there is need for organizations to provide incentives that enhance job satisfaction of their employees. The study recommended that there is also need to conduct a similar study in the public and private sector in Kenya.