Performance and productivity strategies : a case for Kenya Airways
Kinyanjui, Hannah Wambui
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In a changing world the only constant is change. The reality is that the stability which seemed to characterize the corporate world in the 1950s and 1960s has given way to increased global competition, technological innovation and change, limited resources, deregulation, privatization of public sector organizations and change in much more. In today's world, managers face complex and challenging pressures and opportunities. They must ensure the efficient use of resources and at the same time find ways of guaranteeing the long-term effectiveness of the organizations for which they work. This study was carried out as an attempt to identify strategies that prompt Organizational Development in firms and enhance employee participation and adaptability to change thus leading to improved performance and productivity. The research focused on one organization in the airline industry: Kenya Airways. A sample of 85 staff members was used having been obtained using purposive sampling. In order to achieve the objectives of the study, questionnaires for the middle level staff and interviews for the top level staff were used for data collection. Data analysis was done by calculating percentages and tabulating them appropriately. The general objective of this study was to identify Organizational Development (O.D) strategies that have been practiced in Kenya Airways and the way they have influenced performance and productivity. After the study, the expected output was that adoption of Organizational Development strategies if well implemented has the potential to positively influence performance and productivity in organizations.