Moderating effect of organizational factors between competitive intelligence practices and performance of firms listed on the Nairobi securities exchange, Kenya
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Date
2016
Authors
Waithaka, P.
Journal Title
Journal ISSN
Volume Title
Publisher
European Scientific Institute
Abstract
Performance is critical for every listed firm, as it enhances
shareholder’s value and capability to generate earnings from invested capital.
Some of the firms listed on the Nairobi Securities Exchange (NSE) have
been performing poorly as indicated by the rising number of firms issuing
profit warnings. The competitive business environment is continuously
working to drive down the rate of return on invested capital. To counter these
competitive forces, firms have resorted to gathering information at their
disposal and converting it into competitive intelligence through analysis and
human judgment. Competitive intelligence can be viewed both as a process
and a product. As a process, it is the set of legal and ethical methods for
collecting, developing, analyzing and disseminating actionable information
pertaining to competitors, suppliers, customers, the organization itself and
business environment that can affect a company’s plans, decisions and
operations. Competitive intelligence as a product is information about the
present and future behavior of competitors, suppliers, customers,
technologies, government, market and the general business environment.
This study sought to determine the moderating effect of organizational
factors between competitive intelligence practices and performance of firms
listed on the NSE. Firm performance was evaluated using both financial and
non-financial measures. The findings indicate that organizational factors
specifically organizational culture, organizational structure and managerial
attitudes toward competitive intelligence were found to moderate in the
relationship between the competitive intelligence practices and performance
of firms listed on the NSE, Kenya.
Description
Research Article
Keywords
Competitive Intelligence Practices, Organizational Factors, Firm Performance
Citation
European Scientific Journal August 2016 edition vol.12, No.22;1857- 7431