Factors affecting the online transactions in the developing countries: a case of e-commerce businesses in Nairobi county, Kenya
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Date
2015
Authors
Kanyaru, Paul M.
Kyalo, Josphat K.
Journal Title
Journal ISSN
Volume Title
Publisher
International Education and Leadership Research Team
Abstract
The growth in online transactions is accompanied with an increase in the incidences of fraud.
In the online marketplace, fraudsters are using sophisticated malware to take over accounts
and commit fraud related activities. At the global level, online fraud is rampant with high
financial losses for customers and online merchants. In Kenya, the scope of online fraud is
still small, however, the increasing adoption of e-commerce is anticipated to increase fraud
related incidences. Based on this, this study reviewed literature on challenges associated with
internet fraud and best practices that can be adopted by online merchants. It was shown that
the challenges are related to the use of improper theft and security measures by online
merchants, the increase of mobile devices and lack of customer awareness of security risks in
online transactions. To prevent internet fraud, organizational, consumer, and technical
measures have to be adopted by online merchants in Kenya.
Description
Research Article
Keywords
E-Commerce, Internet Fraud, E-Merchants, Online Transactions, Security Risks, Security Measures, Customer Awareness
Citation
Journal of Educational Policy and Entrepreneurial Research (JEPER), Vol.2, N0.3, March 2015. Pp 1-7