Survey of competitive strategies and performance of veterinary pharmaceuticals firms in Nairobi county
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Date
2011-08-24
Authors
kamonzo, Kilonzo Joseph
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Abstract
Agriculture is the mainstay of the Kenyan economy accounting for 24% of the GDP and
accounting 18% of all formal employment in the country. Agriculture includes crop
husbandly and animal production. The livestock sector in Kenya accounts for 10-15 % of
the GDP. Au -IBAR, Kenya livestock sector study .The sector employs about 50% of the
total labor force in the agricultural sector. The sector contributes over 30% of the
agricultural GDP. The livestock resource is estimated at 60 million units comprising of
29 million poultry, 13million cattle, 16 million, goats and sheep., 0.52 million donkey,O.3 \
million pigs and 0.5 million of other exotic livestock. The sector offers an opportunity for
increased employment and household economy, if appropriate packages are put in place
in production and marketing. Among the inputs required for effective and efficient
production are vaccines, dewormers, curative medicines, acaricides and minerals which
are provided in the market by veterinary pharmaceutical firms. The purpose of this study
was to identify the competitive strategies used by veterinary pharmaceutical firms in
Kenya to gain competitive advantage. It also evaluates the effect of the strategies on firm
performance. The study was to focus on strategies and approaches employed by the
various firms, to establish how this relates to competitive advantage and are manifested in
performance. The main objective of the study was to establish the effect of competitive
strategies on performance of veterinary pharmaceutical firms in Nairobi County. The
specific objectives was be to examine the relationship between cost leadership strategies
and performance, to establish the differentiation strategies and their relationship to
performance, to examine focus strategies and their relationship with performance. A
survey involving the entire population of 30 veterinary pharmaceutical firms was done .
.Data was collected using personally administered structured questionnaires. Data
collected was edited then coded. Descriptive statistics was used to analyze the data. This
was presented in be percentages, frequency distribution tables and other descriptive
statistics mainly mean and standard deviation. The statistical package for social sciences
(SPSS) was used for this analysis. This information has been displayed by use of bar
charts, graphs and pie charts. The results of the data analysis were presented and
conclusions drawn. From the results it has been concluded that all the three competitive
strategies of focus, cost leadership and differentiation have a positive and significant
relationship to performance. The study recommends that VPFs should use more of the
focus strategy than the other strategies since it has the most significant relationship to
performance. This will ensure competitiveness in the market and enhance performance.
Description
Department of Business Administration,85p.The HD 9996 .K4K3 2011
Keywords
Veterinary drug industry, Veterinary drugs