The Relationship Between Change Management Practices and Performance of Telecommunication Companies in Kenya: A Case of Airtel Kenya
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Date
2014-11-27
Authors
Ongwesa, Valentine I.
Journal Title
Journal ISSN
Volume Title
Publisher
Kenyatta University
Abstract
Change management entails thoughtful planning and sensitive implementation and above
all consultation with, and involvement of the people affected by the changes. The influence of change management effort has strong implications to the strategic competitiveness and performance of the telecommunication companies. Among the
inexhaustible list of challenges that telecommunication organizations face is organizational alignment with the challenging environment, managing institutions and
individual power relationships, setting the parameters of managerial discretion and
employee empowerment as well as responding to new imperatives regarding calling rates,
government regulation and the rise of globalization. In spite of the attention that the
management of change has received, telecommunication organizations continue to have
problems in managing organizational change. The general objective of the study was to
investigate the relationship between change management practices and performance of
telecommunication companies in Kenya with a focus on Airtel Kenya. This study applied
the descriptive research design. The target population of this study was the one hundred
and eighteen (118) management staff working in the Head Office of Airtel Kenya in
Nairobi. A sample of 40% (47 respondents) was taken using stratified random sampling.
The study collected both primary and secondary data. This study utilized a selfadministered
questionnaire. Data collected was purely quantitative and it was analyzed by
descriptive analysis. To test the hypotheses and answer the research questions, the study
used a multiple regression analysis. The strength of the relationship was measured
through the use of the adjusted r2. The significance of the model was tested using Anova
table by measure of F at p< 0.05. The study recommends that there is a need to develop
change management practices to promote processes of change which enhance these
aspects of the organization culture. The study recommends that employees' adaptability
should be tackled by enlightening them in advance through seminars, workshops and
offering training programs to influence change management in the institution. The study
recommends that the institution should install technological systems that are compatible
with the change management practices. They will enable in dealing with challenges of
management, roadblocks to collaboration between departments which fails the
implementation of change management.
Description
Department of Business Administration, 81pg. April 2012, HD 58.9 .O5