A survey on implementation of green strategy in manufacturing industries in Kenya. case of Unga Limited.

Abstract

Strategy implementation involves a lot of complex considerations. Several factors affect implementation of strategies, they include internal and external factors surrounding an organization. The aim of this research study was to survey implementation of green strategy in Unga limited. The specific objective of the study were: to find out how environmental pressure groups affect the implementation of strategy, to examine to what extent policy and regulation affects the implementation of green economy strategy, to establish how industry rivalry affects implementation of strategy and to determine the relationship between industry substitutes and implementation of strategy. The population under study comprised of 153 Unga limited employees from four departments: Research and innovation, line managers, monitoring and evaluation and Information technology. A census was conducted on the target population. The study sought to assess factors affecting implementation of strategy, specifically pressure groups, policy and regulation, industry rivalry and substitutes. Each respondent filled and submitted a structured questionnaire that was posted on the Unga limited intranet web page as well as hand delivered. The research also incorporated scholarly literature from journals, books, reviews and theories as secondary data for comparison purposes. The researcher used statistical data analysis programme (SPSS) to carry out data analysis to describe the relationship between the dependent variable (strategy Implementation) and the independent variables environmental pressure groups, policy and regulation, industry rivalry and substitutes. Findings were presented by way of charts, graphs and tables.