CW-Department of Tourism Management
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Item Tourism Destination Branding Effectiveness in a Developing Country Context(2015) Ondigi, A.; Maingi, S. W.Item Towards Sustainable Tourism Development in IGAD: Appraising the Role of Regional Integration in Eastern Africa(2013) Mutinda, R.The region continues to face ideal challenges that have hindered economic development efforts. Though regional intergration in the Eastern African region have been a recent endeavour. The tourism industry, on the other hand, has emerged to become one of the fastest growing economic sectors in the region and a significant contributor to the regional economies. This study seeks to explore the pertinent issues concerning tourism development and regional integration and focuses on the eight member states of the IGAD region of Eastern Africa. The study is based on a field survey conducted between January 2012 and June 2012 across all the member states excluding Eritrea (the country is currently under suspension) and Somalia. The study ideally showed that tourism can provide realistic benefits for the region. However, there are visible opportunities and real challenges facing regional integration within the IGAD region