RP-Department of Theatre Arts and Film Technology

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Message films in Africa: A look into the past
(Cogent OA, 2016) Diang′a, Rachael
Message film-making has characterised much of films produced in post-independent Kenya. The country produced very few films in the 1980s, when indigenous film-making actually began to take root. Liberalisation of the economy, embracement of the digital technology and democratization in the 1990s paved way for a more stable film culture in the decade. A more promising growth of the film industry has been largely witnessed since the turn of the 21st century. Through this period, I note a strong tendency to produce films that are loaded with social messages deemed urgent and important to the target audience. In making these films, the film-makers hope to make a positive impact in the lives of the target audiences. These films tend to valorise the message, sometimes, neglecting the basic filmic codes, a practice that renders the films less entertaining. This endangers the growth of the industry since local films find very stiff competition from foreign films that are common on Kenyan screens. This study therefore investigates possible roots of message film-making in Africa that directly influence the tendencies in Kenya by making references to other African countries’ film experiences. My assumption is that Kenya’s cultural experiences are shared by other African countries