RP-Department of Hospitality Management

Permanent URI for this collection

https://repository.ku.ac.ke/handle/123456789/1459

Browse

Browsing RP-Department of Hospitality Management by Subject "Captains"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Analysis of the Relationship between the Risk Management Strategies and Customers Satisfaction in the Golf Clubs in Nairobi City and Kiambu Counties
    (Alicon Publications, 2022) Mwangi1, Paul Nderitu; Maranga, Vincent; Miricho, Moses
    The study sought to investigate the relationship between risk management strategies and customer satisfaction in the golf clubs in Nairobi City and Kiambu Counties, Kenya. A total of 17 golf clubs’ captains and 271 golfers/customers were targeted for this study. The crosssectional descriptive survey was adopted where semi-structured questionnaires, an interview schedule and secondary sources were used for data collection. The study established a statistically significant relationship between the risk management strategies and customer satisfaction with p=0.008<0.05. It is recommended that the golf clubs' management formulate and implement effective risk management strategies for ultimate customers (golfers) satisfaction. This is informed by the findings these strategies have a great impact on satisfaction levels of the customers in the golf clubs.
  • Thumbnail Image
    Item
    Evaluation of the Corporate Governance as a Determinant of Customers Satisfaction in the Golf Clubs in Nairobi City and Kiambu Counties, Kenya
    (Stratford Peer Reviewed Journals and Book Publishing, 2021) Mwangi, Paul N.; Miricho, Moses; Maranga, Vincent
    The purpose of the study was to investigate the role of corporate governances on customer satisfaction in the golf clubs in Nairobi City and Kiambu Counties, Kenya. The study sample was a total of 799 respondents from 15 golf clubs within the study area, drawn from the clubs’ captains, golf managers, professional golf trainers, golfers/customers, and caddies. The cross-sectional descriptive survey was adopted where questionnaires, interviews, observation checklists and secondary sources were used for data collection. The study established a statistically significant relationship between corporate governance and customer satisfaction with a p=0.045<0.05. The study further recommended that good corporate governance should be implemented as an integral part of customers’ satisfaction goal within the golf clubs.