DSpace Repository :: Browsing by Author "Muathe, Stephen M. A."

Browsing by Author "Muathe, Stephen M. A."

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Analysis of Factors Influencing Formulation of Strategic Plans in Embu North District, Embu County, Kenya
(Global Business and Economics Research Journal, 2013) Njeru, N.E.; Muathe, Stephen M. A.; Muchemi, A. W.
The issue of organisational direction for organisations worldwide has generated growing interest in the recent past. As a result, formation of strategic plan by many organisations has attracted growing concerns due to environmental pursuit of organisational growth and survival in the long run. This study explores the link between formulation of school strategic plans with employee motivation, availability of funds, support by top school leadership, government policy and employee knowhow. The paper specifically analyses the factors that influence the formulation of strategic plans in secondary schools in Embu North District, Embu County, Kenya. The study was carried out in 24 public secondary schools in Embu North Dis trict, Embu County, Kenya. The following persons were involved; 24 Principals, 24 Chairpersons of Board of Governors and 24 Chairpersons of Parents Teachers Association in all the schools. Data was collected primarily through structured questionnaire and a nalysed using spearman's rank correlation analysis. The findings at 0.05 significance level indicated that employee motivation, availability of funds, support by top school leadership, government policy and employee skills had a statistical relationship wi th formulation of strategic plans in public secondary schools in Embu North district.
An Assessment of the State of E-Commerce in Kenya
(Gretsa University, 2019) Mwencha, Peter Misiani; Thuo, John Kuria; Muathe, Stephen M. A.
The rapid growth of electronic commerce (e-commerce) across the globe has led to a growing demand for better understanding of this phenomenon. While the assertion in the popular press is that there seems to be an understanding among Kenyans that online shopping activity is fundamentally different from that in a conventional ‘brick-and-mortar’ stores retail environment, there is need to empirically examine this issue more comprehensively. This exploratory study sought to establish the state of e-commerce in Kenya by examining the online shopping attitudes, behaviors and usage patterns. This was done by exploring the underlying motivations, beliefs, attitudes, and feelings on e-commerce among key decision-makers in selected firms and subsequently presenting an overview of the current state of affairs as well as future prospects. The study was qualitative in nature and the primary data collection was undertaken by conducting key informant interviews with 12 purposively selected respondents from six e-commerce firms using a semi-structured interview guide, thereby providing adequate insight into the e-commerce sub-sector in Kenya. Relevant secondary data was also collected via extensive documentary analysis. Qualitative content analysis of the interview responses revealed six key themes, namely customer perceptions, usage diversity, prevailing attitudes, usage drivers, market development and market prospects. The study has important theoretical, managerial and policy implications on e-commerce in Kenya.
Beyond Survival: How Does Organisational Support Mediate between Intrapreneurial Strategies and Performance of Public Universities in Kenya?
(International Journal of Entrepreneurship and Business Innovation, 2024-05) Otolo, Margaret K.; Muathe, Stephen M. A.; Kimencu, Linda
Intrapreneurship is critical for public universities as it helps the universities obtain a competitive advantage. For intrapreneurship to thrive, it should be inculcated in the public university culture, mission, obligations and goals. Studies posit that management support, reward systems, social relationships, knowledge-sharing and work discretion spur intrapreneurial activities in an organisation. It is against this backdrop that this study sought to establish the mediating effect of organisational support on the relationship between intrapreneurial strategies and the performance of public universities in Kenya. The research was guided by the resource dependency theory and utilised a positivist philosophy. A combination of descriptive and explanatory research designs was used. The unit of analysis was 20 public universities, and the unit of observation was 400 participants. A semi-structured questionnaire was used to collect primary data. With the help of SPSS Version 23, quantitative data was analysed, using descriptive and inferential statistics. Qualitative data was analysed using content analysis and the findings were expressed guided by the objectives of the study. Multiple regression models were used to test the association between variables, and the results obtained were presented using figures and tables. A statistically significant (β0.760, p=0.000
Competence-Enhancing Interventions and Organisational Performance: A Theoretical Review
(Science Publishing Group, 2018) Owoeye, Idowu; Muathe, Stephen M. A.
The basic assumption in Human resource management is that people remain significant to the attainment of performance that an organisation desires. To achieve performance, it is requisite to invest in the competencies of individuals working in the organisation. The investment entails mobilising the necessary interventions to enhance the competencies of organisational workforce towards achieving organisational performance. While efforts have been concentrated on the studies of interventions for enhancing the skill and knowledge which constitute an aspect of individual competency, the other areas of competency as described by competence iceberg model has been largely unattended to. Therefore, this study presents the review of theoretical and empirical literature of the various interventions for enhancing the competencies of employees and organisational performance. Based on the reviewed theoretical and empirical literature, the study proposes a conceptual model that advances knowledge on what constitutes employee’s competencies and organisational performance, and their relationship, especially in the field of Human resource management.
Corporate governance, financial performance and firm Value: a case of commercial banks in Kenya
(SSBFNET, 2019) Ochego, Evans Machero; Omagwa, Job; Muathe, Stephen M. A.
Firm value is dependent on corporate which leads to increased value. High valued firms attract more investors. Towards firm value protection, minimum capital requirements were raised by the Central Bank of Kenya from 250 million to 1 billion shillings on commercial banks to cushion bank shareholders value. Despite the increased oversight and regulatory efforts on corporate governance to protect and enhance firm value, some commercial banks have recorded low firm value. Hence, this study sought to investigate the mediating effect of financial performance on the relationship between corporate governance and firm value of commercial banks in Kenya. The study was anchored on Agency Theory. Explanatory research design was adopted. Target population was forty four Kenyan commercial banks, where a census was conducted. Secondary data was collected from published financial statements and bank websites for the period 2009 to 2018. STATA version 13.0 was used for data analysis. Descriptive and inferential statistics specifically panel regression was used in data analysis. The study findings established that there is a statistically significant effect between financial performance and firm value of commercial banks in Kenya. Therefore, the study concluded that firms with good financial performance have high firm value. And as such, these calls for the management of the commercial banks improve financial performance which will go a long way in improving firm value. There is also need for Central bank of Kenya, Capital Markets Authority and Nairobi Securities Exchange to emphasize on corporate governance and short term goals to enable achievement of long term goals
Corporate Growth Strategies, External Operating Environment and Firm Performance: An Empirical Survey of Large Manufacturing Firms in Nairobi City County, Kenya
(Sciedu Press, 2019) Wanjiru, Alexander Irungu; Muathe, Stephen M. A.; Kinyua-Njuguna, Jane W.
Theoretical literature in strategic management describes performance as outcome of firm’s strategic objectives, which are developed and executed at the corporate level of management. Conceptual propositions also suggest that the external operating environment of a firm influences the relationship between its corporate strategies and performance. This paper examines the direct effect of corporate growth strategies on performance of large manufacturing firms in Nairobi City County, Kenya. The strategies under study are market development, product development and diversification. The paper also examines the moderating effect of external operating environment on the relationship between corporate growth strategies and performance of the large manufacturing firms. The authors adopted indicators of competitive position, consumer behaviour and credit accessibility to measure external operating environment.Multistage probability sampling technique was used to select study sample of 189 firms. One hundred forty eight firms responded where primary data was collected using a semi-structured questionnaire. Data was analysed using descriptive and inferential statistics. The study findings indicate that corporate growth strategies have a positive and significant impact on a firm’s performance. It also found out that external operating environment has a moderating effect on the relationship between corporate growth strategies and firm performance. The study has important implications for managers and policy makers of the manufacturing firms.
Corporate Social Responsibility, Client Satisfaction and Competitive Advantage in Retail Banking Institutions in Kenya
(International Journal of Arts and Commerce, 2013-02) Muathe, Stephen M. A.; Ronoh, P. K.; Ochoti, G.N.; Maronga, E.; Ochoti, F.O.
Corporate Social Responsibility (CSR) plays a very important role in organizational development. Studies have shown that institutions that embrace this concept reap many benefits including customer loyalty, positive attitudes towards brands, client trust, positive publicity and better financial performance. Increased spending on CSR initiatives is expected to increase customer satisfaction and build competitive advantage. The purpose of this paper is to highlight the role of CSR initiatives in building customer satisfaction and competitive advantage. It specifically focuses on customer-centric, corporate philanthropy and employee-centered activities of CSR and their contribution to customer satisfaction and competitive advantage. The paper draws largely from various academic literature by examining the early reflections of various scholars on CSR and linking them to more contemporary theoretical and empirical reviews. We recommend that retail banking institutions in Kenya should be involved more in CSR initiatives so as to gain customer satisfaction and build competitive advantage in the ever changing business environment
Cost Leadership Strategy, Competitive Advantage, and Performance: A Cross-Sectional Study in the Context of Milk Processing Firms in Kenya
(GIAP Journals, 2020) Kimiti, Paul G.; Muathe, Stephen M. A.; Murigi, Elishiba M.
Purpose of the study: Cost leadership strategy is driven by economies of scale, economies of scope, and operational efficiency is a remedy to a performance where firms are facing high costs. This study sought to investigate the influence of cost leadership strategy on the performance of milk processing firms in Kenya through the lens of competitive advantage as a mediator. Methodology: The study adopted descriptive and explanatory non-experimental research designs. It was a census of all 29 milk processing firms registered with Kenya Dairy Board as of June 2019. Sampling was done using proportionate stratified random sampling technique and data was collected using self-administered semi-structured questionnaires. The analysis was done using means, standard deviations, and regression. Main Findings: The findings showed that a cost leadership strategy had a positive and significant effect on the performance of milk processing firms in Kenya with a competitive advantage partially mediating the relationship. The constituent measures of cost leadership strategy namely economies of scale, economies of scope, and operational efficiency accounted for 40.1% of the variation in firm performance. Applications of this study: This study provides suggestions for firms to manage costs and therefore improve performance. This is by increasing the size of operations, expanding into related business areas, and improving operational processes. Novelty/originality of this study: The study examines the influence of cost leadership strategy in a new context of milk processing firms in Kenya. It also incorporates a competitive advantage as a significant variable affecting the relationship between costs and performance.
Critical Review of Literature on Change Management on Employees Performance
(KAJ Printing, 2016) Njuguna, Elijah Ng'ang'a; Muathe, Stephen M. A.
Organizations are continually confronting challenges to remain competitive and successful, which compels organizations to regularly re-evaluate their strategies, structures, policies, operations, processes and culture. Managing change effectively is however a main challenge in the change management domain because of massive human involvement. Thus, managers and change agents are eager to know how to encourage and effectively prepare employees for change situation. This paper carries out a critical review on change management on employees performance. The paper reviews the origin of change management concept on employees performance from academic and management perspective, factors influencing the growth and adoption of the change management on employees’ performance concept, theoretical framework of change management on employees performance and the empirical studies on change management on employees performance. The paper also identifies the research gaps identified in the concept. It also captures on recommendations of the study and the conclusions reached. It carries with it a proposed conceptual frame work in a study to be carried on the concept with independent variables highlighted as participatory leadership, motivational commitment, training and communication. The dependent variable was identified as change management on employees performance. All indications pointed that that independent variables (participatory leadership, motivational commitment , training and communication are positively and significantly correlated to the dependent variable (change management on employees performance).This study may contribute to the literature on change management on employees performance particularly and may assist the management, change agents and practitioners of human resources management and development, and organizational behavior in assessing, designing and evaluating new or existing programmes for change management on employees performance.
Critical Review of Literature on Cultural Diversity in the Work Place and Organizational Performance: A Research Agenda
(Science Publishing Group, 2018) Ayega, Emily Nyanchama; Muathe, Stephen M. A.
Cultural diversity is what binds all groups of employees at all levels in a company. Cultural diversity calls for a type of organizational culture where all members can pursue their aspirations without being inhibited by gender, race, nationality or other qualities that are irrelevant to performance. The importance of the need to have the concept of managing diversity embraced by top managers has also been emphasized. A statement concerning diversity should always refer to certain facets such as age, gender, culture and disability. Scholars have not concentrated more on cultural diversity in the workplace and how it affects organizational performance, hence creating a gap. This study provides background knowledge on cultural diversity among employees at the workplace and provides measures of organizational performance. The study further brings out the study theories under theoretical review, which comprises the resource-based theory, behavioural theories and competency theory. This study reviewed various literatures on cultural diversity in the workplace and organizational performance and found that cultural diversity in the workplace is a formidable competitive weapon in an organization. The study recommends that organizations should have proper cultural diversity management since it enables an organization to achieve a competitive advantage, which in turn influences organizational performance. In addition, the paper recommends that organizations should effectively manage their cultural diversity. This is because it has been established that cultural diversity influences organizational performance.
Critical review of literature on employee wellness programs in Kenya
(International Journal of Scientific Knowledge (Computing & Information Technology), 2014) Ngeno, W.K.; Muathe, Stephen M. A.
Employee wellness is said to be very expensive and may not have a significant impact on the performance of employees as well as of the organization. It has more potential of capturing wider influences related to a person’s individual characteristics and behaviours, the social, physical and economic environment However, studies show a contrasting view on the benefits as outweighing the costs involved with substantive reduction of medicare costs, limited illness-related absenteeism, increased productivity and better quality of life. The programs range from smoking cessation activities, prevention and management of HIV/AIDS and related illness, provision of health improvement exercises and activities within the workplace to Employee Assistance programs. The intended benefits of improved employee performance resulting from good health, enhanced morale, reduced stress and burnout among employees as well as general increased productivity of the organization are realistic if such programs are fully operationalized in modern day workplaces
A Critical Review of Literature on Job Designs in Sociotechnical Systems
(Global Institute for Research and Education, 2014) Marwa Moses Siruri; Muathe, Stephen M. A.
Job redesigns systems have been a subject of interest for a long time. Indeed, from the days of Frederick Taylor who is regarded as the father of the scientific school of management, managers have striven to understand on how to design jobs that would optimize workplace productivity. Different theories have also been postulated and some of the most celebrated in the arena of job designs include Job Characteristics Model and the Socio-Technical Systems Theory. This paper explores conceptual and empirical literature touching on three typologies of job designs viz Job Enlargement, Job Enrichment and Job Rotation and seeks to establish commonalities and controversies with an overall agenda of establishing the nature of relationship between these job designs and workplace productivity. The paper recommends that a Metanalysis of studies on these job designs systems be done to build a case of the nature of these relationships
A Critical Review of Literature on Organizational Politics and Work Outcomes
(Globeedu Group, 2012) Ndung’u, Penninah Wangui; Muathe, Stephen M. A.
There is not an organization on earth that does not have to deal with politics, only that the degree of organizational politics varies from one organization to another. It is true that organizations have some sort of internal political struggle that can rip it apart. Therefore dealing with this struggle awareness of the landscape, players and rules in which the political game is played must be taken keenly. This is because in one sphere of our life or another are we not both users and recipients of power? For instance a visit to any factory tea-break, office lunch gathering, or faculty meeting would seem to indicate that we are all familiar with office politics and bureaucratic gamesmanship. The concept of organizational politics is key social influence process that can be either functional or dysfunctional to employees and organizations. The relationship between perception of organizational politics, job satisfaction and employee turnover are of paramount importance towards overall organizational success. Social exchange theory, equity theory and theory of procedural justice theory are the different theories which have been postulated in the area of organizational politics. This paper aims at understanding employees' reaction to organizational politics and its relationship between perception of organizational politics, job satisfaction, employee turnover intentions and organizational conflicts.
A Critical Review of Literature on Performance Contracting
(Global Institute for Research and Education, 2014) Muathe, Stephen M. A.; Cheche, S. G.
Public sector reforms aimed at making the public sector efficient in provision of goods and services has been around since the world financial crises of the 1980s that resulted from the unprecedented surge in oil prices and the collapse of centrally planned economic systems of the eastern bloc. These reforms have been characterized by adoption of prudent management of resources through introduction of financial and non-financial controls. One of the key pillars of public sector reforms is the introduction of performance contracting. This paper critically looks at studies conducted on the subject identifying consensus among scholars and controversies as well as gaps that exist in the literature on the subject. Though performance contracting has received positive reception, it is evident that its implementation has not been without challenges.
Customers’ Perceptions as an Antecedent of Satisfaction with Online Retailing Services
(Faculty of Management University of Warsaw., 2018) Mwencha, Peter M.; Muathe, Stephen M. A.
The assessment of antecedents of customer satisfaction has become very important for the success of online retailing services. This paper reports the results of a study that investigated the antecedent role of customers’ perceptions vis-a-vis satisfaction with online retailing services. While the study model conceptualizes customers’ perceptions as a composite variable made up of three dimensions (perceived attributes, perceived risk and perceived value) prescribed by four established information systems (IS) and consumer behaviour frameworks, namely the Technology Acceptance Model (TAM), Perceived Risk Theory (PRT), Theory of Consumption Values (TCV) and Expectations-Artifact Model of Satisfaction (EAMS), it does not specify how the different perceptual factors infl uence online satisfaction; instead it aggregates all three dimensions into a higher-order construct called “customers’ perceptions” and tries to understand the nature of relationship between the composite independent variable and the dependent variable. It employed a descriptive, correlational survey design whereby the response data collected from 240 registered users of 6 online retailers was analyzed using both descriptive as well as inferential statistics. The linear regression analyses indicate that the model provides a statistically signifi cant explanation of the variation in consumers’ online retailing satisfaction. The study also found empirical support for customers’ perceptions as an antecedent of satisfaction with online retailing services.
The determinants influencing employee work-life conflict among secondary school teachers in Machakos District, Kenya
(2013-02-15) Muindi, Elizabeth Kanini; Muathe, Stephen M. A.; Mungai, W. I.; Bett, S. K.
This study investigated the determinants influencing employee work-life conflict among secondary school teachers in Machakos District, Kenya. Specifically, it focused on rewards, i.e. comfort ability with the current pay, agitation for better pay and underperformance as an outcome of poor pay, and how it influences work life conflict. Further, family demands, such as family pressure which may be seen through absence from work and underperformance, and its influence on work life conflict was also studied. Work demands, viewed through the bulk of work, number of working hours, and work overloads was considered as a variable influencing employee work life conflict. Work groups, manifested through propagation of grapevine, suspicions and backbiting, as well as group loyalty was considered and its contribution to employee work life conflict. Gender biasness, which may refer to the roles linked to maleness or femaleness, was also subjected to a study, as its influence on employee work life conflict among Secondary School Teachers in Machakos District, Kenya was sought. Descriptive survey method was used to conduct the study. The study comprised of 127 teachers selected through stratified random sampling from the total population of 550 teachers. These were from Central, Kalama and Muvuti Divisions. A semi-structured questionnaire was used to collect the data. Multiple regression analysis was applied on the data to establish the relationship between the independent variables and the dependent variable. The analysis was done using the SPSS (version 15). The study found out that work reward, family demands, and work demand and gender biasness influenced work life conflict among secondary teachers in public schools in Machakos District, Kenya. Therefore the study recommends that school management and the relevant Ministry of Education Departments should address the issue of rewards and compensation, provide guidance to the teachers so as to overcome family issues and pressures, reduce the work loads, regulate work groups and ensure proper implementation of gender policy.
The determinants influencing implementation of performance contracting in Kenya Revenue Authority
(2012-03-27) Nthiga, Maureen W.; Muathe, Stephen M. A.; Bett, S. K.
State Corporation reforms have become a common phenomenon around the globe, especially in developing countries. These have become the way of responding to the needs of the taxpayers both internal and external. One of the key priorities of the Kenya Government is to implement and institutionalize State Corporation reforms that would lead to an efficient, effective and ethical delivery of services to the citizens. The government started implementing State Corporation reforms way back in 1993 with the aim of improving service delivery. One such intervention relates to performance contracting in the state corporation and government ministries. Therefore this study aimed at finding out determinants influencing performance contracting in Kenya Revenue Authority. The study employed a descriptive survey design, targeting 932 members of staff participants drawn from all the departments of KRA in Nairobi. The study sample comprised of 93 respondents selected using proportionate stratified sampling technique. The study utilized questionnaires for data collection. Descriptive statistics were used to analyze the quantitative data and the analyzed data was reported using frequency distribution, means and percentages. Qualitative technique specifically content analysis was used to analyze the open-ended questions. Data was analyzed using SPSS version 12 and the results of data analysis presented inform of tables and graphs. The study found that performance contracts have had varied impact on KRA performance. Further, the study revealed that KRA had committed resources in the implementation of the performance contracting. Moreover, the study established that most respondents were not adequately trained to deal with the matters of performance contracting. Proper setting of objectives and strategies on the way parastatals want to do their business. This definition of objectives and strategies and how to achieve these objectives helps in defining the direction the organization will follow in implementing its duties and roles. The study can infer from the improved financial performance that performance contracting as a management tool has encouraged proper utilization of resources. Lastly, involvement in the setting of targets has encouraged participation in the decision making process of the organizations. This has reduced the error of making wrong decisions in the execution of the organizations' objectives and mandate. There should however be proper training of staff and enhance motivation. Most employees were not adequately trained and therefore the authority should intensify training from the findings most employees were not involved in setting of primary targets and this affected their output and performance, all employees need to be involved in the setting of targets so that they can own the whole process.
The Determinants of Adoption of Information and Communication Technology by Small and Medium Enterprises within the Health Sector in Nairobi, Kenya
(Kenyatta University, 2010) Muathe, Stephen M. A.
Small and Medium Enterprises (SMEs) playa very important role in the economy in terms of wealth creation and provision of employment opportunities. However, competition from more established firms poses a great challenge to their existence. With the adoption of Information and Communication Technologies (lCTs), it was envisaged that SMEs would compete more effectively and efficiently in both domestic and international markets, but recent research portrays a gloomy picture about the adoption of ICT by SMEs. Most SMEs have failed to adopt ICT citing significant impediments. Since literature on ICT adoption by SMEs in Kenya is limited and inconsistent, this study examined the effects of various contextual factors such as individual factors, organizational factors, technological factors, and the external environment on the adoption of ICT by health-related SMEs in Kenya. A cross-sectional descriptive survey design was used. The target population was 17 health-related SMEs. In addition, 172 end - users were sampled using purposive and simple random sampling techniques. Both primary and secondary data were used. Primary data was collected using a semi-structured questionnaire and an interview guide. Secondary data was collected through review of records and documents. Descriptive statistics were used to summarize the properties of the mass data. The Logit model was used to predict the potential effects on the determinants of ICT adoption by SMEs. Open-ended questions were analysed by capturing the common themes, categorizing them, and drawing conclusions from the findings. The research findings showed that age, CEO's ICT knowledge, quality of ICT systems, information intensity, ICT specialization, organizational readiness, relative advantage, government policies on ICT applications, and pressure from suppliers and patients were the main determinants of ICT adoption. The study concludes that, for the health related- SMEs to cope with the dynamics of the global competition and move Kenya towards middle level income country as envisaged in the Vision 2030, the above nine determinants must be addressed. The study, therefore, Recommends that government should develop a differentiated ICT policy arid incorporate compulsory training in computer applications in the national school curriculum. In addition, SMEs should invest in quality systems that are functioning and also technically usable. They should set a mechanism for monitoring the changes in technological innovations as the electronic marketplace evolves. Finally, SMEs should adopt ICT within a participatory plan.
Effect of Borrower’ Characteristics to Government Funded Micro-Credit Initiatives in Murang’a County, Kenya
(Globeedu Group, 2014) Mungai John Njangiru; Maingi, J.M.; Muathe, Stephen M. A.
The role of the government in providing start-up funds and their relationship to sustainability is crucial. The main focus of this research was to analyze the loan repayment and sustainability issues of government micro-credit initiatives in Murang’a County. The specific objective of the study was to establish the effect of borrower characteristics to micro-credit repayment in Murang’a County. The study adopted a positivism philosophy of research, where the researcher was independent on what was being observed and what was studied. Descriptive survey design was used to determine the level of government funded micro-credit loan repayment and its effect on sustainability for other borrowers. The target population was 1520 social and economic groups in Murang’a County. Clustering and Simple Random Sampling techniques were applied to select a sample size of 307 groups including a census of 16 constituency credit officers, who were interviewed. This, in total accounted to 19.5% of the total population. A questionnaire and an interview schedule were used to collect data. Descriptive data were analysed using tables and charts. Qualitative data were analysed using Chi-square, Analysis of Variance and Logit Regression Model. Hypothesis testing revealed statistically significant results, for borrowers’ characteristics effect to loan repayment and sustainability. The study found that due to problems of high risk and high cost of borrowing, uncertainity of repayment capcity on the rural borrower has been reported high due to irregular income streams. Systems should be developed to ensure consistent incomes and expenditure to reduce/remove uncertainty. The study found some spouses who had run away from homes after receiving loans, to evade repayment or to evade the nugging demands from their partners or to part with some/all the amount borrowed. This may be one of the explanations of wife/husband buttering in Cental Kenya reported by the local media
Effect of Corporate Strategies on the Performance of Manufacturing Firms in Nairobi City County, Kenya
(Strategic Journals, 2019) Wanjiru, A. I.; Muathe, Stephen M. A.; Kinyua-Njuguna, J. W.
Performance is an important factor in firm strategic analysis since it helps in measurement of the competitive position of an organization within industry. Most theoretical literature in strategic management describes performance as outcome of firm’s strategic objectives, which are developed and executed at the corporate level of management. The acquisition and utilization of strategic resources has been shown in various empirical studies as determinants to maximise performance. However, extant literature on the role of corporate strategies as driver in the utilization of these firm strategic resources towards superior performance has not been adequately examined. This is so especially in the developing economies, notably sub-Saharan Africa. This paper examines the effect of corporate strategies on performance of manufacturing firms in Nairobi City County, Kenya. The corporate strategies under study were market development, product development and diversification. The authors empirically examine the relationship using survey data from 148 manufacturing firms in Nairobi City County, Kenya. The study findings indicate that corporate strategies have a positive and significant impact on a firm’s performance. This study has important implications for managers and policy makers of manufacturing firms on the need of developing and executing corporate strategies within their firms to enhance performance.

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