(2015-07) Makira, Judy Njoki; Kimemia, John; Ondigi, S. R.
The use of e-resources in curriculum delivery promises better methods of content delivery.
Among the various technologies currently available, video technology can be used for
teaching and learning. The purpose of this study was to investigate the impact of video
assisted instruction on learning motivation. The study examined whether video assisted
instruction developed using David Jonassen’s constructivist principles and within the
framework of Keller’s (1983) ARCS (Attention, Relevance, Confidence and Satisfaction)
model of motivation can affect students’ learning motivation. The study concludes that videos
are ideal for enhancing learning. However, this depends largely on how they are designed
and used. It is also evident from this study that Jonassen’s theoretical arguments, more so, the
characteristics of meaningful learning and the “mind tool concept” are highly effective in
using videos to enhance learning motivation.
Key words: Impact, Video Assisted Instruction, Learning Motivation