(Global Impact Factor, 2015) Olanga, Christine; Gesage, Bichage; Murungi, Charles
Best practices are essential to the survival of Kenyan firms in tourism. Though diversification into
wedding organisation has attracted investment from Kenyan entrepreneurs, hardly any information has
been documented on them. This study evaluated wedding planning expertise, variables influencing
performance outcomes and methods used to manage constraints. Wedding planning expertise ranked
highly among wedding planning firms. Furthermore, the stepwise multiple regression model indicated
that seven constraints influenced 94.7 per cent of the variance in wedding planning. Based on these
results, event management firms can communicate performance and direct resources towards constraint
elimination resulting in enhanced business performance and firm survival